UPDATE: Video results now appearing in universal SERPs. See Search Engine Land.
With yesterday’s announcement of a new universally integrated Google SERP, it’s doubly important to optimize your non-text content for Google. After all, if some of the top 10 spaces are taken up by images, news, products, or video, it’s just another challenge for Internet marketers, right?
blinkx, the video search engine, anticipated the need to SEO video. They published a whitepaper on video SEO and published the same content on a wiki (although there have been virtually no changes since then).
When the report came out, Richard McManus of Read/WriteWeb summarized the whitepaper and wiki’s contents:
- Cleaning and conversion of metadata
- Optimizing titles, description and filenames
- Leveraging sitemaps
- Utilizing media RSS
- Content management
- Where to submit
- What to avoid
Basically, it sounds like blinkx covered a lot of the basics of all-purpose SEO. If you’re just getting into video or SEO, you might want to check out the whitepaper, since it does cover a lot of background on the online video industry. If you’ve already covered these bases in your online video, how about contributing to blinkx’s wiki?