Time to SEO Your Video
Thursday, May 17th, 2007;
-- Jordan McCollum |
UPDATE: Video results now appearing in universal SERPs. See Search Engine Land.
With yesterday’s announcement of a new universally integrated Google SERP, it’s doubly important to optimize your non-text content for Google. After all, if some of the top 10 spaces are taken up by images, news, products, or video, it’s just another challenge for Internet marketers, right?
blinkx, the video search engine, anticipated the need to SEO video. They published a whitepaper on video SEO and published the same content on a wiki (although there have been virtually no changes since then).
When the report came out, Richard McManus of Read/WriteWeb summarized the whitepaper and wiki’s contents:
- Cleaning and conversion of metadata
- Optimizing titles, description and filenames
- Leveraging sitemaps
- Utilizing media RSS
- Content management
- Where to submit
- What to avoid
Basically, it sounds like blinkx covered a lot of the basics of all-purpose SEO. If you’re just getting into video or SEO, you might want to check out the whitepaper, since it does cover a lot of background on the online video industry. If you’ve already covered these bases in your online video, how about contributing to blinkx’s wiki?
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May 17th, 2007 at 8:26 pm
[...] May 17, 2007 at 7:26 pm · Filed under Web Time to SEO Your Video | Marketing Pilgrim: interesting whitepaper. [...]
May 17th, 2007 at 9:12 pm
Jordan,
This comment is irrelevant to your post.
I was at your blog mamablogga.com and tried to contac you through the contact form.
I kept getting an error that said I did not fill in the “Reason for contact” fill. But that field was not even available.
Though you should know. Can you send me an email so that I can contact you?
alexchoowk at wptextads dot com
Thanks!
Alex
May 17th, 2007 at 9:25 pm
[...] Jordan McCollum at Marketing Pilgrim has posted a helpful piece on optimizing your video. This is more important than ever (and will grow exponentially in importance) as Google moves over to it’s “Universal Search” platform incorporating multimedia… With yesterday’s announcement of a new universally integrated Google SERP, it’s doubly important to optimize your non-text content for Google. After all, if some of the top 10 spaces are taken up by images, news, products, or video, it’s just another challenge for Internet marketers, right? [...]
May 18th, 2007 at 12:53 am
No doubt this will come around to be very important sooner rather than later.
With Google’s acquisition of YouTube I was hoping that they would shortly launch a wonderful video recognition searching service that would making video and image tags useless but it doesn’t look like that will happen (ha ha).
alt tags are really the key to all of these things and as much as people don’t like getting their videos or images stolen, having someone else gank your multimedia and then link back or just source through you can actually help out a lot with SEO (IMHO)
Great thoughts and thanks for the link to the white paper.
Aloha,
Erik
May 18th, 2007 at 9:45 am
[...] Marketing Pilgrim:Â Time to SEO Your Video [...]
May 18th, 2007 at 10:00 am
Yes…it is good news for end user but not good for SEO’s. Lets see what will happen with google universal search..:)
May 18th, 2007 at 12:24 pm
@ShytoBuy
I’m an SEO and it’s GREAT news for me. Now I have more chances to get more content from my sites on the front page. Hello Video