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Tumri’s AdPods Offer Publishers New Advertising Options

If you’re the kind of publisher that likes to experiment with new revenue models, then Tumri Publisher might be worth checking out.

With Tumri, publishers can create “AdPods” which feature products that can be selected from more than 2300 merchants including Wal-Mart, Sears and

You can select from a pre-defined stores or build your own custom store, and then upload the javascript to your web site or blog. Tumri then uses it’s own algorithms to select which products and offers to display, based upon your page content, updating the selection with each new page view.

How do you get your share of the money? Tumri uses the following revenue share models.

  1. Click Through Revenue Share for products that are merchandised from Tumri’s “Pay per Click” merchants determined by valid click-throughs emanating from the AdPod(s) on the Publisher’s site during the calendar month. 
  2. Pay Per Order (commission) revenue share for products that are merchandised from Tumri’s “Pay Per Order” merchants determined by orders that originate from the AdPod(s) on Publisher’s site during the calendar month.

So, if you’re looking to monetize your content further and have an e-commerce biased audience, you may want to take a look.