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ValueClick Announces FTC CAN-SPAM Investigation



It doesn’t look like lead-generation company ValueClick is going to the acquisition-ball anytime soon. It’s unlikely that anyone will want to acquire the company until it’s had the chance to respond to a Federal Trade Commission investigation.

According to ClickZ, ValueClick filed a Form 8-K (which is basically SEC talk for “we have something material to tell the world”) revealing the FTC is investigating the company for possible violations of the CAN-SPAM act.

“We continue to believe that we are compliant with all current state and federal regulations pertaining to our lead generation activities, and we intend to fully cooperate with the FTC in connection with their inquiry,” John Ardis, vice president, corporate strategy for ValueClick, told ClickZ in an e-mail.

While experts believe ValueClick is in fact following the CAN-SPAM law, until the investigation is complete, I doubt any suitor would want to take their hand in marriage.