Comments on: What the Heck Is Google’s Business Plan?

By: Jesse

Jesse — Mon, 17 Sep 2007 08:29:24 +0000

As someone mentioned above, I agree that they are diversifying their holdings. However, many of their purchases have been complementary, so are not too far off. I would prefer them to go after smaller companies, as their recent run of large acquisitions might introduce a little too much risk later on. Either way, they Google uses their machines to help them make their acquisitions: Google's Acquisition Strategy

By: John (dnaSequence: GATTACA)

John (dnaSequence: GATTACA) — Thu, 13 Sep 2007 13:42:43 +0000

Google made the world’s best search engine on 2 employees and no budget. Now they’ve got 7,000 employees and billions…they don’t need all of those people and all of those billions to improve search.

so of course they’re going to look around for the most interesting next big thing, which is not necessarily search. Without neglecting search they can dedicate the remaining 6,998 employees and billions to finding and launching that next big thing.

By: This Week In SEO - 5/25/07 - TheVanBlog

This Week In SEO - 5/25/07 - TheVanBlog — Sat, 26 May 2007 01:33:30 +0000

[...] What the Heck Is Googleâ€™s Business Plan? [...]

By: Is Google Losing Focus?

Is Google Losing Focus? — Fri, 25 May 2007 19:31:39 +0000

[...] Janet Miller has written an excellent post at Marketing Pilgrim that looks at Google’s recent acquisition strategy and how it applies (or doesn’t apply) to their business plan. [...]

By: James Yu

James Yu — Thu, 24 May 2007 20:22:16 +0000

Will this mean we'll be able to Google our DNA? A bit scary if you ask me. And I agree, Google is just diversifying their holdings. 23andMe is actually hiring for web developers (as well as scientists). This leads me to believe that they're building a web service for your genes..

By: Rob Kingston

Rob Kingston — Thu, 24 May 2007 02:20:38 +0000

It’s obvious that they’re diversifying. With adequate resources allocated to their search, they’re just using the cash they get from adwords to acquire new, complimentary technologies which they can use to support their core business.

I mean who here wouldn’t like to target their adwords at people with certain genes?

It all makes sense to me!

By: DOG (Distrust/Disdain of Google) moves in « Scobleizer

DOG (Distrust/Disdain of Google) moves in « Scobleizer — Thu, 24 May 2007 01:51:04 +0000

[...] Mary Jo Foley: Google is failing the Microsoft litmus test. James Robertson: Is Google Big and Stupid Already? Sebastien St-Laurent: Does Google Have a Double Standard? Todd Cochrane: Google is Buying FeedBurner, this is pure Evil! Philipp Lenssen: Is the Google Video PlusBox Fair? Shelley Powers: Your Life, Googled. Scott Karp: Google’s Video PlusBox May Be Its Most Disruptive Feature Ever. Janet Driscoll Miller: What the Heck is Google’s Business Plan? [...]

By: Digant Savalia

Digant Savalia — Wed, 23 May 2007 18:22:00 +0000

Even Adwords is not immortal – any new pay per performance ad revenue model coupled with moderately advanced search capabilities can create a serious threat for Google. Let’s see if Google can find it’s second cash cow before next pair of 2 guys-in-a-garage beat them.

By: Andy Beard

Andy Beard — Wed, 23 May 2007 17:29:59 +0000

CRM makes a lot of sense if it can be tied into the advertising sales process, office tools, calendar, email etc.

Adding special functions to manage the sales process from Adwords would drive more advertising sales.

By: BigSlick

BigSlick — Wed, 23 May 2007 15:44:09 +0000

Is it just me or does the idea of a company dedictated to the accumulation and distribution of information, getting into genetic testing absolutely frightening? I’m not a conspiracy theorist, but I can not see anything good coming out of this. http://onlinesaleschannels.wordpress.com/2007/05/22/do-you-want-google -to-have-your-genetic-information/