Comments on: What’s Ahead for Ask.com? http://www.marketingpilgrim.com/2007/05/whats-ahead-for-askcom.html Internet Marketing News Sat, 20 Mar 2010 14:17:43 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: John W Ellis http://www.marketingpilgrim.com/2007/05/whats-ahead-for-askcom.html/comment-page-1#comment-28087 John W Ellis Thu, 21 Jun 2007 12:47:52 +0000 http://www.marketingpilgrim.com/2007/05/whats-ahead-for-askcom.html#comment-28087 I believe Andy hit it on the head: “Ask still seems to want to compete with Google and Yahoo”. That idea needs to go. By trying to compete with Google, it becomes obvious to the consumer. That will just remind the consumer that Google is still #1. Ask.com needs to be its own system, unique. The commercials may be entertaining, but so what? That does not convert to revenue. And the algorithm advertising has got to go. Frankly, dare I say it; we don’t care as much about algorithms are even accurate results. Yes, it’s important but it’s not our top priority. http://www.johnwellis.com/marketing-advice-for-askcom/ I believe Andy hit it on the head: “Ask still seems to want to compete with Google and Yahoo”. That idea needs to go.

By trying to compete with Google, it becomes obvious to the consumer. That will just remind the consumer that Google is still #1. Ask.com needs to be its own system, unique.

The commercials may be entertaining, but so what? That does not convert to revenue.

And the algorithm advertising has got to go. Frankly, dare I say it; we don’t care as much about algorithms are even accurate results. Yes, it’s important but it’s not our top priority.

http://www.johnwellis.com/marketing-advice-for-askcom/

]]> By: This Week In SEO - 5/25/07 - TheVanBlog http://www.marketingpilgrim.com/2007/05/whats-ahead-for-askcom.html/comment-page-1#comment-26818 This Week In SEO - 5/25/07 - TheVanBlog Sat, 26 May 2007 01:35:41 +0000 http://www.marketingpilgrim.com/2007/05/whats-ahead-for-askcom.html#comment-26818 [...] What’s Ahead for Ask.com? [...] [...] What’s Ahead for Ask.com? [...]

]]> By: Jordan McCollum http://www.marketingpilgrim.com/2007/05/whats-ahead-for-askcom.html/comment-page-1#comment-26724 Jordan McCollum Thu, 24 May 2007 22:12:47 +0000 http://www.marketingpilgrim.com/2007/05/whats-ahead-for-askcom.html#comment-26724 Oh, they're funny. Just like every other commercial, show and movie that uses the same gag. Oh, they’re funny. Just like every other commercial, show and movie that uses the same gag.

]]> By: MonkeySEO http://www.marketingpilgrim.com/2007/05/whats-ahead-for-askcom.html/comment-page-1#comment-26588 MonkeySEO Wed, 23 May 2007 02:32:32 +0000 http://www.marketingpilgrim.com/2007/05/whats-ahead-for-askcom.html#comment-26588 i completely agree that edgy ads aren't going to help ask.com beat out google or yahoo. but am i the only one who thinks these commercials are hilarious? perhaps its the absurdity that amuses me. i completely agree that edgy ads aren’t going to help ask.com beat out google or yahoo. but am i the only one who thinks these commercials are hilarious? perhaps its the absurdity that amuses me.

]]> By: Andy Beal http://www.marketingpilgrim.com/2007/05/whats-ahead-for-askcom.html/comment-page-1#comment-26577 Andy Beal Wed, 23 May 2007 00:05:43 +0000 http://www.marketingpilgrim.com/2007/05/whats-ahead-for-askcom.html#comment-26577 The problem is that Ask still seems to want to compete with Google and Yahoo. Back last summer, I sat down to dinner with other bloggers and some Ask.com guys. We shared ideas for helping Ask re-invent itself - Chris Pirillo had some great ideas for them - but there's little sign they're interested. Edgy ads aren't going to cut it, you need to find a niche and fill it. Ask Mobile GPS is the most intriguing thing out of Ask in a while. The problem is that Ask still seems to want to compete with Google and Yahoo. Back last summer, I sat down to dinner with other bloggers and some Ask.com guys. We shared ideas for helping Ask re-invent itself – Chris Pirillo had some great ideas for them – but there’s little sign they’re interested.

Edgy ads aren’t going to cut it, you need to find a niche and fill it. Ask Mobile GPS is the most intriguing thing out of Ask in a while.

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