I reported this morning that MyBlogLog had taken the step of introducing tags and asking anyone to tag spammers as “schmoes”. Unfortunately, the definition of spammers also refers to “social media optimizers” – most of which are smart, legitimate marketers.
â€œSpam – If you think someone is spamming you, tag it out loud! Internally, we like to call a user who games the system a SchMOe (Social Media Optimizer). Tag anyone who spams you with the term schmoe.â€
MBL community manager, Robyn Tippins tried to defend their action…
Andy, nobody here said SMO=Spammers. My blog is primarily concerned with Social Networking. Much of my consulting pre-MyBlogLog had to do with Social Media and SEO. If they hated SMOs they wouldnâ€™t have hired me.
Social Media â€˜Optimizersâ€™ is a funny (I thought) way to refer to the way people game social networking sites.
I’m sorry Robyn, but you did call SMO’s spammers and what’s worse is that your turned on your own. Being a former social media or SEO means you should have known that being tagged as a spammer is not only offensive, but could severely harm the credibility of legitimate marketers.
Here’s where MBL went wrong.
- They associated spam with social media optimizers. Why? Spam is spam, regardless of who uses it. Why couldn’t they have just used the tag “spam?”
- They used a public system for flagging spam. I still stand by my comments that anyone tagged as spam would be well within their rights to sue for defamation of character. MBL should have used a spam report – similar to that used by Google – one that is private, one that is not open to the abuse of those that think it funny to label others as spammers, or in this case “schmoes”. Instead, MBL tried to be cute and it backfired in a big way.
MBL seems to have taken one misstep after another and it blows my mind that it is run by those that should know social media better than most.
I’m demonstrating my disgust at the new schmoe tag. I’m picking-up on an idea by Andy Beard, and I am labeling myself (and Robyn Tippins – who’s confessed to being a social media optimizer) with the tag “schmoe”.
I encourage anyone that considers themselves to be a social media optimizer/marketer to do the same.