You should select the right social network for your marketing based on what outcome you’re looking for in a campaign. eMarketer can help with the results of the iProspect Search Marketer Social Networking Survey conducted by JupiterResearch.
Almost half of the search marketers surveyed had “proactively placed content” on social networking sites including del.icio.us, YouTube, MySpace and LinkedIn.
How did they feel their efforts fared? Their responses were segemented by the site they used.
How can you select the right social network based on outcome? According to these marketers, the best sites:
- For driving traffic to a site were del.icio.us, Yahoo Answers and MySpace (with craigslist doing respectably, YouTube and LinkedIn further behind and Amazon dead last).
- For building brand awareness were YouTube, MySpace and LinkedIn.
- For influencing purchase decisions was Yahoo Answers.
- For directly selling a product was far and away Amazon (of course), followed distantly by craigslist.
Social media marketing is all about targeting the right audience in the right medium. Make sure you have the right social network for the right strategy for your campaign.