Comments on: WPP Buying 24/7 Real Media for $649m http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: O Plano “10, 20, 30, 40″ da Microsoft « Sites de Busca, Web & Inovação « MigLog http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html/comment-page-1#comment-37022 O Plano “10, 20, 30, 40″ da Microsoft « Sites de Busca, Web & Inovação « MigLog Tue, 20 Nov 2007 16:07:59 +0000 http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html#comment-37022 [...] Eles já deram um primeiro grande passo adquirindo a aQuantive este ano, um dos principais players da publicidade online. Por outro lado, o Google adquiriu a DoubleClick não satisfeito apenas com o seu AdWords, o Yahoo! comprou a Right Media e o WPP Group absorveu a 24/7 Real Media. [...] [...] Eles já deram um primeiro grande passo adquirindo a aQuantive este ano, um dos principais players da publicidade online. Por outro lado, o Google adquiriu a DoubleClick não satisfeito apenas com o seu AdWords, o Yahoo! comprou a Right Media e o WPP Group absorveu a 24/7 Real Media. [...]

]]> By: Alan Marks http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html/comment-page-1#comment-26547 Alan Marks Tue, 22 May 2007 16:36:32 +0000 http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html#comment-26547 I think that there are so many companies out there, perhaps if MS were to buy up a load of little fish, then weld that market share into a large fish, that would be one way around it. Or use their considerable resources to start from scratch and promote it from every platform they have. P/S, I am not the CEO of the company, and am not liable if anyone chooses to use my advice... I think that there are so many companies out there, perhaps if MS were to buy up a load of little fish, then weld that market share into a large fish, that would be one way around it.

Or use their considerable resources to start from scratch and promote it from every platform they have.

P/S, I am not the CEO of the company, and am not liable if anyone chooses to use my advice…

]]> By: Erik http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html/comment-page-1#comment-26335 Erik Fri, 18 May 2007 04:58:19 +0000 http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html#comment-26335 It was amazing to me to read that Google has dropped the ball on this again. They need to expand into the online advertising market more rapidly than they are (although buying yahoo would surely help.) I realize I probably don't truly know what's best for Microsoft, especially not to the effect that Bill Gates does, but it makes you wonder what their plan is. As to the news, $649 million! Makes you want to start an advertising firm doesn't it. It doesn't seem too difficult, just look at TLA. Aloha, Erik It was amazing to me to read that Google has dropped the ball on this again. They need to expand into the online advertising market more rapidly than they are (although buying yahoo would surely help.)

I realize I probably don’t truly know what’s best for Microsoft, especially not to the effect that Bill Gates does, but it makes you wonder what their plan is.

As to the news, $649 million! Makes you want to start an advertising firm doesn’t it. It doesn’t seem too difficult, just look at TLA.

Aloha,
Erik

]]> By: Nomadishere : Seeker of Truth » Blog Archive » links for 2007-05-17 http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html/comment-page-1#comment-26314 Nomadishere : Seeker of Truth » Blog Archive » links for 2007-05-17 Thu, 17 May 2007 23:27:39 +0000 http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html#comment-26314 [...] WPP Buying 24/7 Real Media for $649m | Marketing Pilgrim It looks like Microsoft has lost out again, in its quest to buy an internet advertising firm. This time, UK advertising company WPP Group has snuck in and picked-up 24/7 Real Media - a company MSFT had reportedly been in talks with - for $649 million or $ (tags: wpp 24.7.real.media advertising digital.advertising marketing microsoft advertising.agency accquisitions) [...] [...] WPP Buying 24/7 Real Media for $649m | Marketing Pilgrim It looks like Microsoft has lost out again, in its quest to buy an internet advertising firm. This time, UK advertising company WPP Group has snuck in and picked-up 24/7 Real Media – a company MSFT had reportedly been in talks with – for $649 million or $ (tags: wpp 24.7.real.media advertising digital.advertising marketing microsoft advertising.agency accquisitions) [...]

]]> By: AARACH http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html/comment-page-1#comment-26300 AARACH Thu, 17 May 2007 18:10:49 +0000 http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html#comment-26300 MSFT IS NOT FINNISHED YET WITH TFSM. THE ANNOUNCED SALE WILL NOW CAUSE MSFT TO ACT AND OFFER AT LEAST ONE BILLION FOR TFSM. MSFT IS NOT FINNISHED YET WITH TFSM.
THE ANNOUNCED SALE WILL NOW CAUSE MSFT TO ACT AND OFFER AT LEAST ONE BILLION FOR TFSM.

]]> By: Jason http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html/comment-page-1#comment-26289 Jason Thu, 17 May 2007 16:07:12 +0000 http://www.marketingpilgrim.com/2007/05/wpp-buying-247-real-media-for-649m.html#comment-26289 Hmm.... Avenue A | Razorfish, Ogilvy, VML, Intermark Media, Datran Media, Endai, Leapfrog Interactive... Ah geez. They should just buy Yahoo already and be done with it. Hmm…. Avenue A | Razorfish, Ogilvy, VML, Intermark Media, Datran Media, Endai, Leapfrog Interactive…

Ah geez. They should just buy Yahoo already and be done with it.

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