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It’s been a while, but it seems Yahoo have finally got round to launching their new advertising platform in Great Britain. It’s been with our American cousins since Feb but it’s taken a while to migrate across the Atlantic.
At the moment it’s still in testing with selected partners but it shouldn’t be long before it’s available to all. For those of us using Yahoo for PPC in the UK it’s good news, the old system was getting pretty creaky but it’s unlikely to make a huge impact on the paid search market.
Unlike in the US, Yahoo’s share of the search market is no-where near Google’s and with no signs of a imminent swing in their direction. Google have a mammoth 79% share compared to Yahoo’s 8%, so for lot of PPC advertisers it’s hardly worth the effort of making the tweaks to a campaign so it Yahoo friendly. Though hopefully the new platform will make life a bit easier for those taking the time to stick with Yahoo.
