Itâ€™s been a while, but it seems Yahoo have finally got round to launching their new advertising platform in Great Britain. Itâ€™s been with our American cousins since Feb but itâ€™s taken a while to migrate across the Atlantic.
At the moment itâ€™s still in testing with selected partners but it shouldnâ€™t be long before itâ€™s available to all. For those of us using Yahoo for PPC in the UK itâ€™s good news, the old system was getting pretty creaky but itâ€™s unlikely to make a huge impact on the paid search market.
Unlike in the US, Yahooâ€™s share of the search market is no-where near Googleâ€™s and with no signs of a imminent swing in their direction. Google have a mammoth 79% share compared to Yahooâ€™s 8%, so for lot of PPC advertisers itâ€™s hardly worth the effort of making the tweaks to a campaign so it Yahoo friendly. Though hopefully the new platform will make life a bit easier for those taking the time to stick with Yahoo.