Posted May 3, 2007 11:19 am by with 2 comments

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If you live in the UK, Canada, Spain, Italy, Germany or France, I have good news for you. Yahoo has announced the expansion of their oneSearch mobile search service to your country!

If you’re not quite sure how oneSearch will change the way you search for pizza, we have a refresher from the US launch.

oneSearch is designed to make searching for and finding information as quick as possible for consumers by providing relevant results right on the page such as news headlines, images, business listings and more as well as easy navigation to other web sites. Effectively, oneSearch anticipates the type of information you are looking for, and does away with the arduous task of navigating ten blue links in a mobile browser (see the “pizza” example, right).

Not quite sure why, but Yahoo seems to be mostly focusing on the UK launch.

  • “Not quite sure why, but Yahoo seems to be mostly focusing on the UK launch.”

    I’d guess because Google has a bigger strangle hold on web search in the UK than anywhere else in the world, the UK has one of the highest rates of mobile penetration in Europe (over 100%) and yet take up of mobile internet is lower here than in other countries – these 3 points would suggest that Yahoo! can get in at the ground floor of a very impressive market, and steal a march on Google.

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