Google Blogoscoped released an automated tool today that looks at word frequency in official press releases from Google over the last 8 years. Among the interesting charts that Philipp Lenssen shares on their blog are the relative popularities of terms like “search,” “revenue,” and “blog” in Google press releases.
What are the trends?
Blogs arrived on Google’s press release radar in 2003 and peaked in 2005. They appear to be on their way back down now.
Revenues are being mentioned more frequently in press releases:
Of course, this increase could reflect anything from their public status to an actual increased emphasis on revenues. Search, on the other hand, is quite the opposite:
I have to admit that it does seem to indicate that Google is moving away from emphasizing search. That doesn’t mean they’re not working on it just as hard, but I think this correctly indicates that there is a lot more going on at Google than search these days.