Ask’s Latest Commercial: “Chicks with swords”?
Ask had a new campaign all ready to go in honor of the launch of the new Ask 3D interface. If you weren’t a fan of their Unabomber ads, maybe you’ll like the new one.
Unfortunately, I still don’t have permissions to embed video (Andy, what can we do about this? – fixed!), so you’ll have to pop on over to YouTube to take a look at Ask’s latest TV ad.
And also unfortunately, this is exactly what I was afraid of when I heard that Crispin Porter + Bogusky was doing their campaign. As Slate’s Seth Stevenson put it, most of CP+B’s ads promote this misogynistic ubermale persona. Is that the only person that Ask wants using “the algorithm”? Then keep it up. (And, as Barry Schwartz notes at Search Engine Land, their results for the query “chicks with swords” are not very cool anyway.)
I think our interview with Ask’s Michael Ferguson does a much better job of not only demonstrating the features of search accurately (the cartoonish simulation in the background vastly overstates the reality of the interface, I think).
On the other hand, there aren’t any sponsored links on that query. Think Ask will allow the fleet fingered to get in on their advertising action?