Ask’s Marketing Missteps?
As a follow up to his story yesterday, Barry Schwartz asked around and discovered that 74% of Diggers Thought Ask.com’s Campaign was Google’s Campaign. Ouch. It’s understandable. Google owns the word ‘algorithm’ in the public mind. And isn’t Ask.com’s slogan “Chicks with swords”?
Speaking of “Chicks with swords,” after some more thought on the matter, I really think Ask.com should have just gone in and manually made that SERP better. I really don’t care how strong or weak their algorithm is (and really, neither does 90% of the general public), if they’re going to advertise with that query, that result page had better rock. And it doesn’t. It just doesn’t.
In fact, our post on the commercial is ranked #6 for the term. Above us? Technorati’s “Chicks with swords” tag page. (That’s nothin': we’re #3 on Yahoo and #1 on Google. And yes, I check with Safesearch and Personalized search off.)
Somehow, I just don’t think that guy searching for “chicks with swords” is gonna find what he’s looking for on Marketing Pilgrim. Unless he wanted to watch himself in the commercial.
One thing that they clearly did change manually on that SERP is under the ‘Expand Your Search’ header. The first suggestion? “Babes with Blades.” Interestingly enough, that just happens to be the website that provided many of the images in Ask’s commercial (ref).
I wonder if that counts as a paid link.