Baidu coming to Britain?

It seems everyday a search engine is launched or relaunched and today it seems we’ve got one expanding. Baidu the hugely popular Chinese Engine is attempting to make the move into the European search arena.

e-consultancy thinks the move is bold and pretty naive, given their search technology is built around the Chinese languages. Similarly their somewhat vague distinction between natural and paid search might prove unpopular in certain quarters.

However they have set up an office in continental Europe and following their expansion into Japan, are hoping they can make a dent in Google’s strangle-hold on the European searchers.

It’s easy to write off the attempt to move across cultures as ill advised, though Google & Yahoo have tried to move in the opposite direction, with different levels of success. But with 57% of the huge & expanding Chinese search market, they must have a good idea of how to knock a good search engine.