Marketing Pilgrim

Ask have used Danny Sulivan’s new event SMX as an opportunity to unlease their new Ask 3D user interface. And like Mahalo and Google’s Universal Search it’s a brave attempt to introduce multimedia like video and maps into their SERPs.

Andy has already had an extensive video demo of the new UI in use, and it’s up for everyone to play with at ask.com. So far there new algo seems to have done a good job of integrating local and video listings into their results, which seems in part down to a strategic relationship with recently stock market listed Blinkx.

NMA quotes Blinkx founder, Suranga Chandratillake

This relationship further demonstrates our technology leadership in the video search space and is an exciting development for our 130 or so media partners whose content can now be accessed through Ask.com

At the time of their IPO, I was surprised in the market’s valuation of the company but it seems the companies strategy is not only to be a search destination for video; but to provide the results for other companies. A strategy that worked quite well for a certain Mountain View based company in the past.

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