If you request it, they will come–Google Analytics features, that is. The Google Analytics Blog announces today the premiere of new features, including features requested by Danny Sullivan, Avinash Kaushik and our own Andy Beal.
Among the new features:
- Hourly reporting (Andy’s advice, as well as others)
- Clickable URLs (Danny’s request)
- A decrease in Bounce Rate, formerly highlighted in red, will be highlighted in green (since that is a goal for most of us, yes?) (Avinash’s suggestion)
- More search engines
There are lots more new features covered in the GA blog, but here are a couple screenshots of the new features:
Clickable URLs (on the Top Landing Pages report; the arrow points to the link that will take you to the page on your site):
There are also clickable URLs on referring sites and other reports.
Hourly reporting (below the fold on the Pageviews for All Visitors report located at Visitors>Visitor Tracking>Pageviews; the arrow points to the toggle):
Note: this data is not for Marketing Pilgrim
Other features include more data per page (up to 500 instead of 100) and better AdWords integration.
Now go play with your lovely, lovely data. I know I will!