Posted June 22, 2007 10:14 am by with 4 comments

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I don’t fully recall, but I think I was one of those that thought the domain was overpriced (they paid $7.5m for it) and that the service didn’t bring anything new to the market. Well, over the past 7 or so years, has proved me (and many others) wrong with current EBITDA of $15 million and a 50% growth rate this year.

Their hard work might pay off big time, with the WSJ suggesting that the company is up for sale with a price tag somewhere between $300 million and $400 million.

Closely held is expected to attract a host of interest from the likes of media companies such as Dow Jones & Co. and New York Times Co., these people said. Requests for comment from and the New York Times were not returned yesterday evening. Dow Jones, publisher of The Wall Street Journal, declined to comment.

At $300 million, you’d have to suspect that the domain name and branding is playing a large part in the valuation. Of course, we’ll see where this goes. The Dow Jones owns the WSJ and even they wouldn’t confirm or deny the story.


  • I just hope that nothing happens to the existing listings when and if they sell the site. I can think of more than a few SEOs (myself included) who have a stake in those links.

  • That’s pretty amazing. I thought the same thing, Andy. But I think we can still question spending that much on a domain name. Look at what NewEgg and Digg have done, along with a host of others.

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  • I not think the domain name is palying a big role on the overvaluing of the site.