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Google Asks Dell to Build Search Appliance Hardware

Maybe we can believe Google when they say they’re not interested in getting into the hardware business (such as cell phones). They’ve announced a partnership with Dell that will see the computer manufacturer take over the production of Google’s only hardware offering, the Google Search Appliance.

According to the Google Enterprise Blog…

Recently, we started working with Dell to manufacture the Google Search Appliance. This partnership enables us to focus more on the software side ? which is our real value add. Additionally, Dell?s international reach is helping us make the Google Search Appliance available faster in markets around the globe.

They’ve already crafted a commercial for the joint venture.



  1. [...] In a prior post, I made an observation about some Google banner ads I had seen in an online forum, and an assertion that it might be the beginning of the end to google’s reputed aversion to traditional advertising. Since that observation I have seen the new TV spot cobranded between Dell and Google. The Ad features the unique looking Google Search appliance as part of a server rack. The appliance is built by Dell, but branded by Google, the story and video can be found here. [...]

  2. [...] Dell to Build Google Search Appliances [...]

  3. [...] Dell to Build Google Search Appliances [...]