Maybe we can believe Google when they say they’re not interested in getting into the hardware business (such as cell phones). They’ve announced a partnership with Dell that will see the computer manufacturer take over the production of Google’s only hardware offering, the Google Search Appliance.
According to the Google Enterprise Blog…
Recently, we started working with Dell to manufacture the Google Search Appliance. This partnership enables us to focus more on the software side ? which is our real value add. Additionally, Dell?s international reach is helping us make the Google Search Appliance available faster in markets around the globe.
They’ve already crafted a commercial for the joint venture.
Via.
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5 comments on “Google Asks Dell to Build Search Appliance Hardware”
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SEOpittfall » Blog Archive » Don’t Follow Google’s Mistakes - Search Engine Optimization by pittfall! Says:
June 24th, 2007 at 1:16 pm
[...] Dell to Build Google Search Appliances [...]
Dario Says:
June 25th, 2007 at 7:22 am
It’d be nice to see a Google/Dell notebook. It would look lice a macbook but would have a lit up Google logo instead of the apple. *hint* *hint*
Liquid Agency Brand Exchange » Google and Dell co-brand TV advertising Says:
July 10th, 2007 at 5:23 pm
[...] In a prior post, I made an observation about some Google banner ads I had seen in an online forum, and an assertion that it might be the beginning of the end to google’s reputed aversion to traditional advertising. Since that observation I have seen the new TV spot cobranded between Dell and Google. The Ad features the unique looking Google Search appliance as part of a server rack. The appliance is built by Dell, but branded by Google, the story and video can be found here. [...]
Do Not Follow Google’s Mistakes » Wired Web Online Says:
August 25th, 2007 at 9:40 am
[...] Dell to Build Google Search Appliances [...]
Don’t Follow Google’s Mistakes » SEOpittfall Says:
June 9th, 2008 at 6:19 pm
[...] Dell to Build Google Search Appliances [...]