Readers of Googleâ€™s Health Advertising Blog awoke this morning to a post that has stirred up both confusion and controversy. Lauren Turner, Account Planner for Google Health, has boldly gone where no Google blog has gone before by putting on some movie critic shoes and attacking Michael Mooreâ€™s â€œSicko.â€
Several Google Blogoscoped readers were shocked by Turnerâ€™s blog post â€“ to the point that some of them became suspicious that the post was a phony created by a hacker. It didnâ€™t help that the email address in the post – googlehealthadvertisingblog google.com â€“ doesnâ€™t seem to exist. (I tried sending them an email myself and received an error.) Additionally, there is no way for readers to leave comments on the site itself.
All email errors aside, the blog post does seem to be genuine. In Googleâ€™s defense, â€œSickoâ€ attacks the very industry that Googleâ€™s Health Advertising Blog targets. Turner apparently felt obligated to rush to the defense of Googleâ€™s health industry clients. The post is less of a movie review than it is focused on building and maintaining client relationships. Still, â€Martinâ€ from Google Blogoscoped isnâ€™t impressed:
â€Making political statements is so unlike Google… If this is genuine, this would be [an] all-time low in sucking up to prospects and customers.â€
I have a feeling that Googleâ€™s criticism will only add to the hype of “Sicko” – and it’s that same hype which fuels the success behind all of Michael Mooreâ€™s films.