Google vs. Yahoo: PPC Traffic; International YouTube; Safer Search Results
SERoundtable looks at a WebmasterWorld thread to find out What Type of Traffic Can You Expect from Yahoo Ads Compared to Google Ads.
The results are pretty surprising: for identical campaigns, with higher bids at Yahoo, Google still sent 30 times the traffic that Yahoo sent. The anecdote is most likely an anomaly. Other commenters on the thread note that they would expect to see Google sending 4-5 times the amount of traffic that Yahoo does.
paidContent is covering Google’s Press Day in Europe with YouTube Launching Nine Country Sites; UK, Brazil, Japan Included. The other six countries are France, Ireland, Italy, Spain, Poland and Holland.
paidContent described the country-specific pages as having unique content on them for now, but they later will evolve to include “narrowing ratings and comments, as well as the main video, channel, categories and community sections, down to a country-specific level.” Several of the countries, most notably France, have home-grown movie sites which may prove to be stiff competition for YouTube.
Interestingly, this comes exactly one week after Flickr announced its expansion into seven new languages, including Spanish, Portuguese, French and Italian, overlapping with YouTube’s expansion this week (Flickr is also rumored to launch a Japanese site soon). Picture vs. movies–who will win?
Finally, eMarketer reports on McAfee’s latest search engine report card: Search Engine Results Getting Safer. We’ve covered the same survey’s previous results in May 2006 and December 2006. The improvement has mainly been in the sponsored results, but paid listings are still 2.4 times more “dangerous” (likely to lead to adware, malware, viruses, etc.) than organic results. Four out of 100 search results link to dangerous sites.