Internet Domain Names Selling for Millions held an auction in New York for more than 218 domain names, selling them for a combined $10.8 million!

Many clocked six-figure price tags, far exceeding the industry average of $2,000 to $3,500, according to Matt Bentley, chief strategy officer for, a domain brokerage firm. Two broke the $1 million mark: fetched $3 million and nabbed $1.8 million.

Forbes explains how type-in traffic, Google’s algorithm and a shrinking pool of available names are causing prices to sky-rocket.

If you’re in the search marketing space and might be interested in a domain name that will put your business at the top of Google AND give you a great brand, stay tuned. I have news of a domain name that will be coming to the market very soon.