Posted June 17, 2007 3:04 pm by with 8 comments

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By Brittany Thompson

The New York Times stirred up a bit of controversy today by publishing an article claiming that the eCommerce industry is slowing down. Referring to the current state of online sales as “the Dot Calm Era,” the article uses current trends, research statistics and even word-of-mouth to back this theory.

“Growth in online sales has also dropped dramatically in diverse categories like health and beauty products, computer peripherals and pet supplies,” the article states. “Analysts say it is a turning point and growth will continue to slow through the decade.”

A report released on Wednesday by market research company Forrester Research anticipates online sales will rise 18 percent in 2007. Online sales, including travel, are expected to reach $259 billion by the end of this year, with apparel leading the way. Looking at the bright side, the online retail business is not on a downslide. On the contrary, eBusiness is still growing – even if it’s not growing as quickly as previous years.

While the New York Times article discusses how San Francisco retailers are trying to get more in-store shoppers by “livening up” their stores and trying “to be more alluring,” it fails to mention the fact that most online businesses have been doing the same thing. Rich media content, more accessible designs, and hip, vibrant colors are all common themes among online retailers.

Critics believe that the New York Times might be publishing the article as a way of blaming online retail woes for its own financial struggles or using hype to gain readers. Over at, “lots0” was skeptical: “The NYT is looking at huge losses… Gee, I wonder why they would spread false rumors that the end of the Internet as we know it is near, very near.”

Meanwhile, “ghoti” took a very hopeful approach after reading the article:

“There’s no decline in sales… It’s just a slower increase in sales. … Why would it surprise anyone that growth slows down as you reach higher market penetration?”

Taking all of this into consideration, I think it’s fitting to end with one of my personal favorite R.E.M. lyrics:

“It’s [not] the end of the [eCommerce] world as we know it… and I feel fine.”

About Brittany Thompson

Brittany Thompson is the founder of as well as a graphic and web designer. In addition to writing for Marketing Pilgrim, she’s been published by WebProNews and WebProWorld.

  • We might be in a bubble of sorts at the moment with regards to shopping online, however it is my firm belief society will only get lazier and lazier as time goes on. Ecommerce def. isn’t going anywhere.

  • I’ve come to expect that newspaper journalists are going to totally not get anything to do with the online world. I can’t respect the analysis of anything tech related from an industry that has still not figured out the importance of actually linking to a website an article is mentioning.

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  • I think the Times article is a bit misleading, perhaps due to its title. Ghoti is right. This is about slowing growth, which is to be expected.

    As far as companies using websites to direct people to in store shopping I think it’s simply that they’re finally figuring out how.

  • I think you might have something there. With the rise of local search and the attention it is getting now, websites have been able to assist in directing people to meatspace stores and not just serve as only an online shopping cart.

  • Jadehat, we’re past the Bubble and eCommerce GROWTH is slowing; however, eCommerce itself not quite dead. If that were the case, there wouldn’t be very much need for SEO, high rankings or good web design.

    The eCommerce world is changing. I believe Terry and Stephen might be onto something. Could it be that we’re finally at a turning point where websites don’t have to limit themselves to just being online shopping carts? Savvy eBusiness owners will take notice of consumer trends and find ways to adapt to the needs of their customers, whether through providing online purchases or pointing the consumer to a local store.

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