Okay, maybe not really, but this week not once but twice I’ve been thinking about a topic and then within minutes come across something Lorelle VanFossen of Lorelle on WordPress has said or written about the topic.
Case One: (Hobby) Blog Monetization
Now, let me say that I totally think business blogs, quality blogs about making money online, and business models based around blogs are valid and can be monetized effectively.
But as a someone somewhat active in a hobby blogging field, I am getting so tired of seeing AdSense blocks placed before or in the middle of articles (oh, come on, are you going to trick your readers into clicking? Or just annoy them like you have me?) and animated sidebar skyscrapers. I just wonder whether annoying their readers is really worth the few cents a day they make off them.
In an interview with Daily Blog Tips, Lorelle had this to say:
How long should a blogger wait to monetize the blog?
I do not think bloggers should monetize their blogs. I think that people who want to get into the business of blogging must make a business plan on how they will use blogging for their business or as their business, thus creating a plan for monetizing their blogs.
But general bloggers? Why should your hobby make money? If you want to work your way towards professional blogging, then blog for a year or two to get a feel for blogging and make your business plan. Then move towards being a professional blogger.
Blogging, in general, is a hobby. Blogging for business is a business. There is a big difference between them and I’m a fan of a hobby for enjoyment. Not every hobby has to make money.
I was pretty shocked to hear that. It’s a pretty controversial statement to make these daysâ€”I mean, isn’t everyone supposed to monetize his/her blog? What do you think?
Case Two: Updating Ranking Posts
Say you “accidentally” rank in the top 10 for a keywordâ€”one you weren’t targeting, but are now getting some pretty nice traffic for. If you’re not already #1, I suppose, should you go back to that page and re-optimize it for this keyword (assuming it’s a keyword that you like and the page is relevant to it)?
On the Blog Herald on Wednesday, Lorelle’s column was about exactly that topic, and her answer was a resounding yes. Among her tips:
- Revitalize the title tag
- Include better keywords
- Rewrite from a new perspective
- Rewrite it with more blogging experience
- Add a list
- Spell check
She also mentions ways to draw more attention to your old posts, including using a Related Posts plugin, incorporating it into a series, linking to it again and revisiting the subject. And of course, you can do this to try to help old posts that aren’t ranking, too.
There are a few issues here. There’s a chance that search engines might automatically ding your ranking because any links leading to that page may not be “votes” for what’s now on the page (albeit probably a remote chance). Obviously, if your page is already ranking, you don’t want to make substantial changes. But, on the other hand, if you can optimize it for conversions or stickinessâ€”user friendlinessâ€”then I would say go for it.
What do you think?