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Mobile Search Fueling US Growth

Mobile technology bridge, Bango, claims that it can provide a unique insight into mobile web usage – measuring the number of user visits to mobile websites from each country.

Latest statistics show a three-fold increase in usage across the US during the last 12 months. Interestingly Bango have indicated that this is a direct result of users hunting down new content and services using mobile search platforms. By April 2007 over 20% of US mobile users were accessing the web – rapidly catching the UK at 27% and overtaking South Africa and India.

Anil Malhotra, SVP of Marketing at Bango, confirms that flat-rate data charges will also play a major role in the growth of mobile web usage.

This is certainly true of the US and South Africa and the imminent introduction of flat-rate data charges in the UK will push up mobile web usage in the UK even further.

InfoSpace announced on Monday (June 4) that it will supply its mCore suite of mobile services to Virgin Mobile’s UK network. The partnership will include the provision of its white label mobile search solution – built on technology from FAST Search, Norway’s leading developer of search technologies and former owner of AlltheWeb.

Nick White, Head of Digital Services at Virgin Mobile, said:

If the impact of the internet on our daily lives, as well as the global economy, has taught the mobile world anything, it is that it’s no longer about searching for the next killer application — search itself is the killer application.