Comments on: More Thoughts from Internet Retailer 2007 http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: victor http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html/comment-page-1#comment-27548 victor Sat, 09 Jun 2007 09:12:27 +0000 http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html#comment-27548 2) Easier checkout: Soon yahoo checkout and google checkout will be token characteristics on websites and could easily fulfill this function. Furthermore, stores can take advantage of the improved ROI these two checkouts offer (due to improved CTR's and increased user trust and familiarity causing a small spike in conversions) 3) Integration of shop capability into pictures and video: Not while we are in the hands of programmers :) 4) Non linear navigation. = Landing pages 1) Improved Site search: The closer it emulates Google the better... no + signs or anthing. 2) Easier checkout: Soon yahoo checkout and google checkout will be token characteristics on websites and could easily fulfill this function. Furthermore, stores can take advantage of the improved ROI these two checkouts offer (due to improved CTR’s and increased user trust and familiarity causing a small spike in conversions)

3) Integration of shop capability into pictures and video: Not while we are in the hands of programmers :)

4) Non linear navigation. = Landing pages

1) Improved Site search: The closer it emulates Google the better… no + signs or anthing.

]]> By: E-Commerce Innovations: Out of Small Biz Reach? » Small Business SEM http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html/comment-page-1#comment-27425 E-Commerce Innovations: Out of Small Biz Reach? » Small Business SEM Thu, 07 Jun 2007 07:24:30 +0000 http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html#comment-27425 [...] Greg Howlett is at that conference this week, and posting about it on MarketingPilgrim.com. His Wednesday post about e-commerce innovations and small business caught my eye: The Exhibit Hall here is full of companies that sell solutions to help customers navigate e-commerce sites more effectively. Software such as AJAX is driving this innovation. The good news is that many of these concepts are very slick and change the shopping experience in a dramatic way. The bad news is that these solutions are expensive–often out of reach for small and medium sized businesses. [...] [...] Greg Howlett is at that conference this week, and posting about it on MarketingPilgrim.com. His Wednesday post about e-commerce innovations and small business caught my eye: The Exhibit Hall here is full of companies that sell solutions to help customers navigate e-commerce sites more effectively. Software such as AJAX is driving this innovation. The good news is that many of these concepts are very slick and change the shopping experience in a dramatic way. The bad news is that these solutions are expensive–often out of reach for small and medium sized businesses. [...]

]]> By: Terry Howard http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html/comment-page-1#comment-27419 Terry Howard Thu, 07 Jun 2007 03:41:14 +0000 http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html#comment-27419 Oh sure they're solvable, always have been. Using flash as just another design element of your layout or AJAX as a way to make a non-indexing relevant aspect of a page is nothing new and certainly the right way to go. Problem is most ad agencies, art directors and graphic designers don't have an inkling of a clue as to why SEO matters and why full fledged flash, AJAX, Silverback or Silverfish, whatever, type development is a dead end at the end of the day if it doesn't act as only an enhancement of good old HTML. Seems to me that over the years Flash, Java applets, .NET monstrosities (AdCenter anyone?) and AJAX overload tends to make things less user friendly because designers are too eager to throw in the bells and whistles irregardless of whether anyone cares to experience them or not. Oh sure they’re solvable, always have been. Using flash as just another design element of your layout or AJAX as a way to make a non-indexing relevant aspect of a page is nothing new and certainly the right way to go. Problem is most ad agencies, art directors and graphic designers don’t have an inkling of a clue as to why SEO matters and why full fledged flash, AJAX, Silverback or Silverfish, whatever, type development is a dead end at the end of the day if it doesn’t act as only an enhancement of good old HTML. Seems to me that over the years Flash, Java applets, .NET monstrosities (AdCenter anyone?) and AJAX overload tends to make things less user friendly because designers are too eager to throw in the bells and whistles irregardless of whether anyone cares to experience them or not.

]]> By: Greg Howlett http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html/comment-page-1#comment-27417 Greg Howlett Thu, 07 Jun 2007 03:15:07 +0000 http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html#comment-27417 The problems you mention are already able to be solved, partly by technology and partly with a paradigm shift. Developers and designers have to get past their paradigms to make this work and start presenting a better experience from the pogo-stick logic that has dominated up until this point. The problems you mention are already able to be solved, partly by technology and partly with a paradigm shift. Developers and designers have to get past their paradigms to make this work and start presenting a better experience from the pogo-stick logic that has dominated up until this point.

]]> By: Terry Howard http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html/comment-page-1#comment-27414 Terry Howard Thu, 07 Jun 2007 02:07:42 +0000 http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html#comment-27414 I think history has proven that it is not a challenge to the spiders, but rather the lack of being able to bookmark, deeplink, or index a single URL for a single project is a challenge to eye candy techniques being useful for ecommerce sites. I've been around long enough to remember the hundreds of claims that all sites and stores will be flash and in recent years AJAX has become the flavor of the day. These technologies are great for apps and for augmenting a traditional store, but they will never be practical for shopping sites until they solve their major critical shortcomings listed above. Makes no difference how skippy the user experience is if people aren't finding your products. You can bet on that. I think history has proven that it is not a challenge to the spiders, but rather the lack of being able to bookmark, deeplink, or index a single URL for a single project is a challenge to eye candy techniques being useful for ecommerce sites. I’ve been around long enough to remember the hundreds of claims that all sites and stores will be flash and in recent years AJAX has become the flavor of the day. These technologies are great for apps and for augmenting a traditional store, but they will never be practical for shopping sites until they solve their major critical shortcomings listed above. Makes no difference how skippy the user experience is if people aren’t finding your products. You can bet on that.

]]> By: Owen http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html/comment-page-1#comment-27402 Owen Wed, 06 Jun 2007 21:43:36 +0000 http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html#comment-27402 Wow .. all that sounds exciting (I'm a big fan of retail sites). Non-linear navigation worries me though, mostly from a tracking point of view; but I'm sure toolsets will keep up Wow .. all that sounds exciting (I’m a big fan of retail sites). Non-linear navigation worries me though, mostly from a tracking point of view; but I’m sure toolsets will keep up

]]> By: Greg Howlett http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html/comment-page-1#comment-27396 Greg Howlett Wed, 06 Jun 2007 19:45:54 +0000 http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html#comment-27396 Regarding the question about non-linear navigation confusing spiders, the answer is yes unless you plan carefully. It makes sense to leave much of the site in more traditional formats until the spiders can index content from these new technologies. Regarding the question about non-linear navigation confusing spiders, the answer is yes unless you plan carefully. It makes sense to leave much of the site in more traditional formats until the spiders can index content from these new technologies.

]]> By: Song Kim http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html/comment-page-1#comment-27394 Song Kim Wed, 06 Jun 2007 19:24:41 +0000 http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html#comment-27394 This would be a great tips for online entrepreneurs. I blog it. Thanks for the tips. This would be a great tips for online entrepreneurs.
I blog it.
Thanks for the tips.

]]> By: beava http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html/comment-page-1#comment-27386 beava Wed, 06 Jun 2007 17:50:55 +0000 http://www.marketingpilgrim.com/2007/06/more-thoughts-from-internet-retailer-2007.html#comment-27386 4) Non linear navigation. Will that approach present a challenge to the spiders. 4) Non linear navigation.

Will that approach present a challenge to the spiders.

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