MySpace to Launch YouTube Killer Tomorrow
Wednesday, June 27th, 2007;
-- Jordan McCollum |
The New York Times reports that MySpace will launch its alternative to YouTube, MySpace TV, tomorrow. The article calls this a “refurbishment” of MySpace’s 18-month old video sharing service and possibly their branded video channels, announced last month.
The Times cites comScore stats that say that 50.2 million online video viewers used MySpace in April—not too far behind YouTube’s 57.9 million viewers. However, YouTube still serves a wider geographical audience and far more videos than MySpace.
MySpace is adding additional features to their MySpace TV site including copyright filtering, video editing and combining (coming later this year) and immediate availability in 15 countries and seven languages.
As an independent website, even people who aren’t MySpace members can add videos to MySpaceTV.com, but also features special benefits for MySpace members, such as easy integration of videos into profiles and an individualized “channel” for each profile’s uploaded videos.
However, “front and center” will be the professional content developed for or licensed to MySpace TV:
For example, last week MySpace became the exclusive site for Sony’s “Minisodes”— five-minute versions of ‘80s sitcoms like “Diff’rent Strokes” and “Silver Spoons.” Tens of thousands of users have watched the clips.
The professional clips will feature pre-roll ads.
How soon do you think that MySpace will add barriers to make it more difficult to add YouTube videos–or ban them altogether?
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June 27th, 2007 at 8:43 pm
Groan, hah… I guess by the moniker “killer” we can expect this to be a complete failure.
June 28th, 2007 at 6:20 am
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June 28th, 2007 at 10:52 am
[...] Disclosure on this kind of level, as far as I know, happens when its convenient for bloggers, or when its topical. For example, Mike Arrington has told us on loads of occasions that he is involved with the startup, DayLife. That is a clear potential bias for his coverage, but he tells you right off the bat.How about the ones he doesn’t tell you about? And, not to single out Mike, but what about your other favourite bloggers? [...]
June 28th, 2007 at 3:28 pm
Terry you’re right. Since it’s been flagged as the “killer” it has to fail.
Jordan I’m guessing the barriers to YouTube are already in place. Now Google can have another company to fight with. It’s been at least a day since I heard of any problems with eBay so it must be time for a new battle somewhere.
June 29th, 2007 at 9:56 am
Yay, another video site to add to my collection. There are a few of them, and lacking any kind of theme, you might as well stick to the one that you are most comfortable with.
July 1st, 2007 at 3:08 pm
I would expect that from myspace to compete with Youtube - the question would be, if youtube is “sharing revenue” with those who get lots of views - would myspace be willing to do the same.
Don’t get me wrong, myspace will get more traffic for this - but not from people leaving you tube.
July 3rd, 2007 at 5:54 pm
Thank you for your great news article, very informative.
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