Appropriately, news does come up as the first entry for good old Paris. But where are Paris Hilton videos? What about Paris Hilton pictures? Are those not worthy of the first page? Ironically, “paris hilton pics” and the like were not even among the suggested “related” searches. The related results were:
Instead, the related searches presented by Google were (according to the Overture term suggestion tool) less searched than image-related terms. The terms in blue represent the searches for the Google list of “related searches”:
Also note that one of Paris’ related search terms is “Pamela Anderson”. Hmmmm… can you guess the connection here? Other than being blonde “actresses”, what do these two have in common, other than illicit videotape scandals? I imagine there are more recent, relevant searches related to Paris — maybe “Save Paris”? Personally, I think Google Universal Search still has a ways to go to be considered helpful and truly relevant.