Project Redstripe Unveiled – Socially Conscious Social Networking



After four months of work and cryptic blog posting, The Economist Group’s small development team have announced their latest project a socially motivated social networking site.

Now known as “Lughenjo” the group have been working on a project who’s aim is to harness the knowledge and skills of The Economist’s readers to help NGOs, Charities & other organizations.

Lughenjo users will be able to answer questions that are posed by accredited international development organizations. Think Yahoo! Answers for good.

It’s an interesting idea, there definitely seems a desire amongst much of society for more ethical businesses. Aid & debt relief certainly has a part to play in international development but by using business skills & acumen, many in the developed world have in spades, we can make a small amount of individual effort which can collectively accumulate into a huge positive influence on the developing world.

It’s a for-profit business, so whether they company will be able to manage their charitable intentions with commercial responsibility will prove interesting, but definitely an innovative development for old media company in the digital world.

  • http://jburg.typepad.com/future Jon Burg

    We all use the word innovation, but much of the misunderstand and resulting debate revolves around the ubiquity and usage of an often ill defined term.

    In order to greater understand what we mean when we say “innovate” we’ve embarked on a community project collecting user submitted one-liners defining our perception of innovation. All posts and emailed submissions will be made public Monday morning with a cloud swarm highlighting key phrases in our definitions to follow in the coming week or two. To participate please visit http://jburg.typepad.com/future/2007/08/one-line-survey.html#comments . Looking forward to hearing from all of you!