Search Engine Land Spamming?
Hm! Danny Sullivan didn’t know about the line of code, which was designed to replace the image logo for SEL with text for those with images and stylesheets turned off (like a certain bot we know?).
Once he was notified of the thread, Danny took a look at the code and replied:
Still scratching my head, I then wondered, “Wait a minute. Is this about my site?” Surely not. But yep, there in our style sheet was the damning code. It’s true. We were totally hiding text and technically might be considered spamming the search engines. Curses — just when I hoped not to be counted among those other search spammers like Google and Yahoo that have been outed for using hidden text.
Danny also said on the thread that he doesn’t approve of this technique and they will fix it once things calm down after SMX.