Comments on: Slick Tools Increase Conversion (If They are used!)

By: Wil Reynolds

Wil Reynolds — Tue, 26 Jun 2007 16:24:15 +0000

I wrote up a little critique myself, you gotta think, what did this thing cost? 250k? Easily, maybe more, yet it is hidden for every search known to man except “Home Depot Grill Finder”.

http://www.thinkseer.com/blog/home-depot-grill-finder-a-useful-tool-if -you-can-find-it/2007/06/26/

By: PPC Hero: Heroic Feats of Pay Per Click Management : PPC Roundup â€“ 6/20/2007

PPC Hero: Heroic Feats of Pay Per Click Management : PPC Roundup â€“ 6/20/2007 — Wed, 20 Jun 2007 19:27:05 +0000

[...] This is a post about how interactive tools can increase conversion, but only if they are utilized by consumers. [...]

By: Brian Chappell

Brian Chappell — Fri, 15 Jun 2007 17:11:21 +0000

@erica – why worry about PPC when you rank #1-#2 organically for that exact page.

By: Erica Forrette

Erica Forrette — Fri, 15 Jun 2007 16:52:23 +0000

When I worked for SiteLab we worked with Hot Spring Spas to create a “make your own deck” for customers’ backyards… it was a huge lead gen tool for the co.!

Here’s the thing… right, customers may not be using it, but I would throw this out there – HD is not even advertising for it in Google ppc! when I searched for “grill finder” I got this ad:

Grill- Home Depot
A Gift for Every Dad at Home Depot.
Proud Sponsor of Father’s Day.
www.HomeDepot.com

Ack… more examples of companies not leveraging search to its full potential. Hrmmmm…

By: TomCritchlow

TomCritchlow — Fri, 15 Jun 2007 16:23:11 +0000

Edit – it’s not quite fixed yet but they are working on it. My point still stands though – good work on picking up on this and even emailing me to tell me.

By: TomCritchlow

TomCritchlow — Fri, 15 Jun 2007 16:20:35 +0000

Just thought I’d drop by and say that someone contacted me from Vitabase and the Firefox issue is now fixed! They’re now working on the IE7 issue. Nice work guys.

By: TomCritchlow

TomCritchlow — Fri, 15 Jun 2007 14:17:59 +0000

Yeah – I’d agree with Joe, doesn’t render properly in firefox and doesn’t seem to load at all in IE7..

Still, don’t want to be negative as I’m sure these are relatively minor issues. The interface sure is slick! V interesting as well that users aren’t really using it yet – I agree that I’d expect that to change over the coming months.

By: joe

joe — Fri, 15 Jun 2007 13:54:41 +0000

This is a very interesting post that I’d like to share with our retailer clients, but don’t forget that to be slick, it has to be usable: the vitabase health guru doesn’t render properly in Firefox!

By: Brian Chappell

Brian Chappell — Fri, 15 Jun 2007 04:38:42 +0000

Love the conversion posts Greg. Keep them coming