Matt: If you can take each product in 3 categories, pick the best or primary category as the main way, so you don’t have the same object show up 30x. It can be difficult to slice n dice. Take some playdoh = PR budget. Where do you want it to go? Roll it thin—it goes far, but not deep. Prioritize your categories. Talk to your users & think about what categories are most important. Try to put a few more links toward important categories and they’ll be more likely to get priorities

A lot of resellers are savvy. Look at what they’re doing. How do they structure their sites? Competitive analysis. Look at how they utilize their PR budget.

Dupe Content: Q: We’ve given resellers our content. 100s/1000s have our content out there. Now what? How do you prove it’s yours? Prob. What can we do to address it?

Vanessa Fox: Unfortunately, you may just have to rewrite your content to regain control of it.
Amit Kumar, Yahoo: they might be outranking you for other reasons. You might want to work on other aspects of your marketing (get more authority/links/trust).
Danny Sullivan: It’s a trade off: maybe resellers/affiliates will do a better job marketing for you.

Does that help?