Comments on: SMX Video – Google’s Matt Cutts Discusses Themes and Latent Semantic Indexing http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: » What is Latent Semantic Analysis and “Natural Phrase” Targeting And How Can You Use Them For Search Optimization? | Interenet Marketing Experts http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html/comment-page-1#comment-40919 » What is Latent Semantic Analysis and “Natural Phrase” Targeting And How Can You Use Them For Search Optimization? | Interenet Marketing Experts Sun, 03 Feb 2008 19:40:04 +0000 http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html#comment-40919 [...] of Google gives an excellent summary of Google’s use of (Latent Semantic Indexing (LSI) in an SMX Advanced workshop video. He references the use of the tilde ~ search at Google.com for the term you are focusing in on. And [...] [...] of Google gives an excellent summary of Google’s use of (Latent Semantic Indexing (LSI) in an SMX Advanced workshop video. He references the use of the tilde ~ search at Google.com for the term you are focusing in on. And [...]

]]> By: Matt Cutts Spiega Il Latent Semantic Indexing | Consulenza Web Marketing Fabio Uncinotti http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html/comment-page-1#comment-38804 Matt Cutts Spiega Il Latent Semantic Indexing | Consulenza Web Marketing Fabio Uncinotti Mon, 31 Dec 2007 21:21:54 +0000 http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html#comment-38804 [...] SEO, non puo’ non visitare questa pagina e guardare questo breve video dove <a href=”http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-sem... Cutts spiega</strong></a> il Latent Semantic Indexing e l’importanza di [...] [...] SEO, non puo’ non visitare questa pagina e guardare questo breve video dove <a href=”http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-c utts-discusses-themes-and-latent-sem… Cutts spiega</strong></a> il Latent Semantic Indexing e l’importanza di [...]

]]> By: A Call to SEOs Claiming to Sell LSI « IR Thoughts http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html/comment-page-1#comment-28903 A Call to SEOs Claiming to Sell LSI « IR Thoughts Tue, 10 Jul 2007 13:22:09 +0000 http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html#comment-28903 [...] For instance, while at Michael Marshall’s FortuneInteractive, Andy Beal claimed they used LSI or provided LSI as part of their services. As of today he is still believing that. [...] [...] For instance, while at Michael Marshall’s FortuneInteractive, Andy Beal claimed they used LSI or provided LSI as part of their services. As of today he is still believing that. [...]

]]> By: SMX Conference Notes - Webmaster Forum http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html/comment-page-1#comment-27782 SMX Conference Notes - Webmaster Forum Thu, 14 Jun 2007 03:53:57 +0000 http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html#comment-27782 [...] SMX Conference Notes Huge, huge amount of up-to-date SEO information here. http://blog.searchmarketingexpo.com/...3-112955.shtml Here's a good one: [url=http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html]Matt Cutts on LSI[/quote] Quote: [...] [...] SMX Conference Notes Huge, huge amount of up-to-date SEO information here. http://blog.searchmarketingexpo.com/…3-112955.shtml Here’s a good one: [url=http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cu tts-discusses-themes-and-latent-semantic-indexing.html]Matt Cutts on LSI[/quote] Quote: [...]

]]> By: Ed Kohler http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html/comment-page-1#comment-27767 Ed Kohler Wed, 13 Jun 2007 20:56:38 +0000 http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html#comment-27767 In other words, search engines are getting smarter. In other words, search engines are getting smarter.

]]> By: Zeno Davatz http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html/comment-page-1#comment-27675 Zeno Davatz Tue, 12 Jun 2007 06:37:28 +0000 http://www.marketingpilgrim.com/2007/06/smx-video-googles-matt-cutts-discusses-themes-and-latent-semantic-indexing.html#comment-27675 It is not so important that you structure your documents very rigidly, like a machine would do. It is more important that the Search Engine has a linguistical database that it can refer to. Having a linguistical database also does a much butter job with Cross - Language - Searches. Cross-language Search: What’s it all about? The term “cross-language search” is used in many different senses: 1. Some search engine providers claim to support multilingual or cross-language search if they can handle and index documents written in different languages. They search for the exact appearance of the entered search terms, e.g. “war” finds English documents referring to military actions and it finds German documents containing “war” in the sense of “was” (i.e. a meaningless glue word). 2. Other search engines (see, e.g., http://www.google.com/intl/en/press/annc/translate_20070523.html) provide a tool for the translation of a query into a selectable other language, and then, the query is submitted with the translated query text. This is certainly a progress and can be useful in some specific situations, e.g. if one is looking for a hairdresser in Paris. Shortcomings: - If one is looking for “member of the board” and “SAir Group” (Swissair) and searches for German documents, the translated query “Mitglied des Brettes” und “SAir Gruppe” won’t provide any results. If “member of the board” is replaced by “Aufsichtsrat” some documents are found but they do not correspond to the commonly used terms “Verwaltungsrat” or “Verwaltungsräte” in conjunction with the Sair case. - For information research and intelligence services the above-mentioned method does not help because it is not able to compare and rank documents written in different languages. 3. A true cross-language search is possible only if the search engine is able to recognize the thematic content, i.e., if the system realizes that the English translation of a French (or a German etc.) document is equivalent to the original document. This advanced technique is implemented in http://www.infocodex.com. It simultaneously finds documents in all supported languages, without the need for a cumbersome (and arbitrary) translation into each other language. Because of the cross-language content recognition and a well-founded similarity measure, the documents can be ordered by their relevance with respect to the query. It is not so important that you structure your documents very rigidly, like a machine would do. It is more important that the Search Engine has a linguistical database that it can refer to. Having a linguistical database also does a much butter job with Cross – Language – Searches.

Cross-language Search: What’s it all about?

The term “cross-language search” is used in many different senses:

1. Some search engine providers claim to support multilingual or cross-language search if they can handle and index documents written in different languages. They search for the exact appearance of the entered search terms, e.g. “war” finds English documents referring to military actions and it finds German documents containing “war” in the sense of “was” (i.e. a meaningless glue word).

2. Other search engines (see, e.g., http://www.google.com/intl/en/press/annc/translate_20070523.html) provide a tool for the translation of a query into a selectable other language, and then, the query is submitted with the translated query text. This is certainly a progress and can be useful in some specific situations, e.g. if one is looking for a hairdresser in Paris.

Shortcomings:
- If one is looking for “member of the board” and “SAir Group” (Swissair) and searches for German documents, the translated query “Mitglied des Brettes” und “SAir Gruppe” won’t provide any results. If “member of the board” is replaced by “Aufsichtsrat” some documents are found but they do not correspond to the commonly used terms “Verwaltungsrat” or “Verwaltungsräte” in conjunction with the Sair case.
- For information research and intelligence services the above-mentioned method does not help because it is not able to compare and rank documents written in different languages.

3. A true cross-language search is possible only if the search engine is able to recognize the thematic content, i.e., if the system realizes that the English translation of a French (or a German etc.) document is equivalent to the original document. This advanced technique is implemented in http://www.infocodex.com. It simultaneously finds documents in all supported languages, without the need for a cumbersome (and arbitrary) translation into each other language. Because of the cross-language content recognition and a well-founded similarity measure, the documents can be ordered by their relevance with respect to the query.

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