SMX Video - Matt Cutts Explains How to Get Out of Google’s Supplemental Index
Tuesday, June 5th, 2007;
-- Andy Beal |
Google’s Matt Cutts was asked to explain how a site could get out of the supplemental index. SMX only allows me to share one minute of footage, so here’s the key point from Matt.
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June 5th, 2007 at 2:59 pm
I don’t see where he explains to get out of the SI. Of course I don’t expect to see anything in a minute video. The bottom line is most SI “situations” are unique to each other. Websites can be placed in there for many different reasons and I don’t expect to see one process to get pages out…except for getting a lot of back links to the particular page(s) in the SI.
As we all know most of the time its a combination of duplicate content (in some form or fashion) and lack of back links that forces pages in there.
June 5th, 2007 at 3:29 pm
@Jaan, he talked about spreading your links too thinly and that he really wished supplemental results weren’t even identified as such. They’re merely pages that don’t have enough quality links pointing to them. I guess duplicate content suffers - not only for the duplication - but that they often dont have links pointing to them.
June 5th, 2007 at 4:13 pm
Thanks for the vid - makes me sad that I am not there. Looking forward to all of the upcoming news from you and Jordan!
June 5th, 2007 at 4:24 pm
Can we get a text only summary?
June 6th, 2007 at 1:13 am
[...] Andy Beal posted a nice 1 minute answer from Matt Cutts regarding the supplemental index. [...]
June 6th, 2007 at 12:52 pm
I wrote about Matt’s response on the SEO Theory blog. Basically, to get out of the Supplemental Index, you have to get more value-passing links pointing to your site (something I’ve been telling people for months).
Matt emphasized that you need to distribute your PageRank through your site carefully (PageRank hoarders will undoubtedly continue to botch this) to stress the value of your most important pages.
I infer that Google feels a large site will earn enough PageRank to get most or all of its pages out of the Supplemental Index by providing content of high enough quality that it will attract a lot of links.
Most sites probably have a few to many Supplemental pages now. I don’t see any indication that Google is going to change that (and Andy asked me if I was satisfied with Matt’s answer — I would say satisfied enough, although I’d like to know that Google will provide some solution for Supplemental Content other than what they are doing now).
Right now, the way Google is doing things, they have greatly diminished the user experience by excluding a tremendous amount of useful (and in many cases unique) information that will probably never earn enough internal PageRank to cross over into the Web index.
They have made searching for information on their service much more difficult and the high ratio of queries-to-users that Google experiences (approximately 3 times the industry average) is probably a good indication of the degradation of the user experience.
They just need to open up the information they have hidden away so that people can find what they are looking for.
June 6th, 2007 at 1:09 pm
Some people scratch their heads when I tell them that sometimes deleting/disallowing pages can help get pages back in the main index.
June 6th, 2007 at 5:42 pm
[...] SMX Video - Matt Cutts Explains How to Get Out of Google’s Supplemental Index [Marketing Pilgrim] [...]
June 7th, 2007 at 11:29 am
[...] Thanks to Andy Beal, you can hear Matt Cutts say basically the same thing: If you got 60,000 pages, and you only got “this much” PageRank, and you divide it […he mumbles], some of them are going to be in the supplemental index. Given “this many people” who link to you, we’re willing to include “this many” pages in the main index. [...]
June 8th, 2007 at 12:47 pm
[...] This pretty much mirrors what Matt Cutts was saying all along at SMX: If you got 60,000 pages, and you only got “this much†PageRank, and you divide it […he mumbles], some of them are going to be in the supplemental index. Given “this many people†who link to you, we’re willing to include “this many†pages in the main index. [...]
June 11th, 2007 at 12:04 am
[...] and Matt Cutts (from Google) explains a bit about the supps in the video here:http://www.marketingpilgrim.com/2007/06/… [...]
June 11th, 2007 at 11:24 pm
Any chance you can put in the next 20 seconds? Sounds like he was about to say something meaningful when he was cut off…
June 12th, 2007 at 1:37 pm
@Mike - I’ll see if I have it