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SMX Video – Matt Cutts Explains How to Get Out of Google’s Supplemental Index

Google’s Matt Cutts was asked to explain how a site could get out of the supplemental index. SMX only allows me to share one minute of footage, so here’s the key point from Matt.

  • http://www.jaankanellis.com Jaan Kanellis

    I don’t see where he explains to get out of the SI. Of course I don’t expect to see anything in a minute video. The bottom line is most SI “situations” are unique to each other. Websites can be placed in there for many different reasons and I don’t expect to see one process to get pages out…except for getting a lot of back links to the particular page(s) in the SI.

    As we all know most of the time its a combination of duplicate content (in some form or fashion) and lack of back links that forces pages in there.

  • http://www.marketingpilgrim.com Andy Beal

    @Jaan, he talked about spreading your links too thinly and that he really wished supplemental results weren’t even identified as such. They’re merely pages that don’t have enough quality links pointing to them. I guess duplicate content suffers – not only for the duplication – but that they often dont have links pointing to them.

  • http://www.markbarrera.com Mark Barrera

    Thanks for the vid – makes me sad that I am not there. Looking forward to all of the upcoming news from you and Jordan!

  • http://www.mikroproje.com dnn

    Can we get a text only summary?

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  • http://www.seo-theory.com/wordpress/ Michael Martinez

    I wrote about Matt’s response on the SEO Theory blog. Basically, to get out of the Supplemental Index, you have to get more value-passing links pointing to your site (something I’ve been telling people for months).

    Matt emphasized that you need to distribute your PageRank through your site carefully (PageRank hoarders will undoubtedly continue to botch this) to stress the value of your most important pages.

    I infer that Google feels a large site will earn enough PageRank to get most or all of its pages out of the Supplemental Index by providing content of high enough quality that it will attract a lot of links.

    Most sites probably have a few to many Supplemental pages now. I don’t see any indication that Google is going to change that (and Andy asked me if I was satisfied with Matt’s answer — I would say satisfied enough, although I’d like to know that Google will provide some solution for Supplemental Content other than what they are doing now).

    Right now, the way Google is doing things, they have greatly diminished the user experience by excluding a tremendous amount of useful (and in many cases unique) information that will probably never earn enough internal PageRank to cross over into the Web index.

    They have made searching for information on their service much more difficult and the high ratio of queries-to-users that Google experiences (approximately 3 times the industry average) is probably a good indication of the degradation of the user experience.

    They just need to open up the information they have hidden away so that people can find what they are looking for.

  • http://www.seo4fun.com/blog/ Halfdeck

    Some people scratch their heads when I tell them that sometimes deleting/disallowing pages can help get pages back in the main index.

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  • http://www.wmsconsulting.com.au Mike

    Any chance you can put in the next 20 seconds? Sounds like he was about to say something meaningful when he was cut off…

  • http://www.marketingpilgrim.com Andy Beal

    @Mike – I’ll see if I have it