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The Latest in Mobile Marketing Efforts

More big brands are working on campaigns targeted to mobile users. Sprite is premiering a mobile social network, called the Sprite Yard. In fact, they launched last week in China, with the US debut planned for June 22.

The mobile social network enables its users to share photos, calendars, messages and discussions with other users. MediaPost mentions another feature:

At the Sprite Yard, users will also have access to “Nuggets” of exclusive downloadable content, from mobisodes (short animated and video content created by Coca-Cola and other media partners) to ringtones. The branding tie-in is designed to drive sales as well as engagement, as content can only be unlocked by using a PIN found under Sprite bottle caps.

Sprite exec’s tout the campaign’s built-in metrics and flexibility. If they remain committed to the project and really listen to feedback & other input, I think it could really do well in time.

Mobile companies, unsurprisingly, are also pushing ahead in mobile marketing. Sprint has partnered with GPShopper to provide local store inventory based on your phone’s GPS coordinates.

From the way Search Engine Land describes it, I think this service would dovetail nicely with last month’s partnership between Sprint and Ask, producing Ask Mobile GPS. For a monthly fee, that service provides directions and local business listings as well the ability to send out invitations using Evite.

From how it sounds, you can look up an item in GPShopper’s inventory, called Slifter, find out where you can buy it, and get directions there from Ask Mobile GPS. Now if only I had a newer phone…