The Online Reputation Management of Gordon Brown, the New UK PM
It seems like its been planned for a best part of a decade but today finally saw Tony Blair hand over the keys to Ten Downing Street to Gordon Brown. This of course gives us the perfect opportunity to have a quick look into how well Brown and his spin doctors are getting on in the social media space.
Youtube â€“ not surprisingly there are plenty of clips of the new PM delivering speeches on the video sharing site. Most tend to be straight forward footage of Gordon delivering the oratory, but itâ€™s the comments where it gets nasty. If you think some of the digg comments can get mean its worth seeing the bile spilled on this video though there does seem to be a few supporters of GB helping fight his corner. Still better to let the discussion take place; even if it isnâ€™t entirely flattering. The nose picking clip is a little cringe-worthy though. 2/5
Myspace â€“ there is a Myspace profile set up for Gordon though it doesnâ€™t seem that official. Itâ€™s obviously the work of a sympathiser who doesnâ€™t seem to have done to have done too good a job keeping the friends comment section spam free. Given the great job the US Presidential Candidates are making of social networks its a little disappointing 3/5
Facebook â€“ I managed to find an official profile for the new Prime Minister but because Iâ€™m not in his network so couldnâ€™t see what people were writing on his wall. Itâ€™s these kinds of privacy features that make Facebook more appealing than Myspace but isnâ€™t doing the politician any favours. Even more worrying is the huge number of critical groups on the site including â€œanyone but brownâ€ & â€œBan Gordon Brown from Facebookâ€ 1/5
Wikipedia â€“ Mainly due to wikiâ€™s pedantic moderators, his personal page is as impartial as the online encyclopaedia gets. Itâ€™s seen plenty of edits in the last few weeks and surprisingly for a public figure it seems free from vandalism attempts. 5/5
Google â€“ Predictably for a well known politic the official government site and national newspapers profiles dominate the SERPs. Apart from an appearance in tenth place for a estate agent namesake the results seem Googlebomb free.
Overall far from a shinying report for the UK’s new top man, though if the US presidential election is anything to go on that might all change by the general election.