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	<title>Comments on: Two Simple Ways to Increase Email Deliverability</title>
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	<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html</link>
	<description>Internet Marketing News</description>
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	<item>
		<title>By: Webmaster Money</title>
		<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html/comment-page-1#comment-27304</link>
		<dc:creator>Webmaster Money</dc:creator>
		<pubDate>Tue, 05 Jun 2007 13:51:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html#comment-27304</guid>
		<description>I hate recieving emails so I never thaught about email marketing. But I know from spam I recieve that there are only few emails I am going to read and it is usualy email I subscribed to and not spam.</description>
		<content:encoded><![CDATA[<p>I hate recieving emails so I never thaught about email marketing. But I know from spam I recieve that there are only few emails I am going to read and it is usualy email I subscribed to and not spam.</p>
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	<item>
		<title>By: Greg Howlett</title>
		<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html/comment-page-1#comment-27254</link>
		<dc:creator>Greg Howlett</dc:creator>
		<pubDate>Mon, 04 Jun 2007 18:37:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html#comment-27254</guid>
		<description>The post has been corrected.

The subject text definitely matters.  However, in this study, that text is not as important to spam filters anymore.  They referenced using the word &quot;Free&quot; by way of example and said that you could now get through spam filters easier than in the past.</description>
		<content:encoded><![CDATA[<p>The post has been corrected.</p>
<p>The subject text definitely matters.  However, in this study, that text is not as important to spam filters anymore.  They referenced using the word &#8220;Free&#8221; by way of example and said that you could now get through spam filters easier than in the past.</p>
]]></content:encoded>
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	<item>
		<title>By: Melvin</title>
		<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html/comment-page-1#comment-27250</link>
		<dc:creator>Melvin</dc:creator>
		<pubDate>Mon, 04 Jun 2007 15:55:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html#comment-27250</guid>
		<description>To you guys who suggested Greg had go point 2 the wrong way round, were you misreading, or has it already been edited/corrected?

So does the wording of the subject really not matter? Obviously words such as XXX and other pornography related phrases will send off some triggers, but words such as &quot;Free trial&quot; - are they normally OK?</description>
		<content:encoded><![CDATA[<p>To you guys who suggested Greg had go point 2 the wrong way round, were you misreading, or has it already been edited/corrected?</p>
<p>So does the wording of the subject really not matter? Obviously words such as XXX and other pornography related phrases will send off some triggers, but words such as &#8220;Free trial&#8221; &#8211; are they normally OK?</p>
]]></content:encoded>
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	<item>
		<title>By: Dario</title>
		<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html/comment-page-1#comment-27240</link>
		<dc:creator>Dario</dc:creator>
		<pubDate>Mon, 04 Jun 2007 11:34:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html#comment-27240</guid>
		<description>Some mails need to use plenty of images, though. It could be kind of what the company&#039;s look and feel is all about! :)</description>
		<content:encoded><![CDATA[<p>Some mails need to use plenty of images, though. It could be kind of what the company&#8217;s look and feel is all about! <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Douglas Karr</title>
		<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html/comment-page-1#comment-27225</link>
		<dc:creator>Douglas Karr</dc:creator>
		<pubDate>Sun, 03 Jun 2007 01:08:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html#comment-27225</guid>
		<description>Great tips.  I&#039;ve heard from some Deliverability Consultants that ISPs are getting more strict on domains in the sender&#039;s email address matching the actual source domain as well.

Also, I was startled to discover the top sources of SPAM (ISP) today:
http://www.douglaskarr.com/2007/06/02/spamhaus/

Regards,
Doug</description>
		<content:encoded><![CDATA[<p>Great tips.  I&#8217;ve heard from some Deliverability Consultants that ISPs are getting more strict on domains in the sender&#8217;s email address matching the actual source domain as well.</p>
<p>Also, I was startled to discover the top sources of SPAM (ISP) today:<br />
http://www.douglaskarr.com/2007/06/02/spamhaus/</p>
<p>Regards,<br />
Doug</p>
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	</item>
	<item>
		<title>By: SEO Refugee Blog</title>
		<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html/comment-page-1#comment-27221</link>
		<dc:creator>SEO Refugee Blog</dc:creator>
		<pubDate>Sun, 03 Jun 2007 00:15:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html#comment-27221</guid>
		<description>Greg,
Thanks! My rate is right at 85% so far so I guess I&#039;m just being greedy.</description>
		<content:encoded><![CDATA[<p>Greg,<br />
Thanks! My rate is right at 85% so far so I guess I&#8217;m just being greedy.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Greg Howlett</title>
		<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html/comment-page-1#comment-27219</link>
		<dc:creator>Greg Howlett</dc:creator>
		<pubDate>Sat, 02 Jun 2007 23:44:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html#comment-27219</guid>
		<description>If you can achieve a deliverability rate of 80-90%, that is probably the best you can hope for.  If you are under that, start looking for problems.  Start with more obvious things than just content--malformed HTML, too many images, domain blacklisted, opt-out info incorrect, etc.

You should be able to send out your entire newsletter without problems--plenty of similar companies do.  A bit of work will pay big dividends.  Email is one of the best friends of an online business.</description>
		<content:encoded><![CDATA[<p>If you can achieve a deliverability rate of 80-90%, that is probably the best you can hope for.  If you are under that, start looking for problems.  Start with more obvious things than just content&#8211;malformed HTML, too many images, domain blacklisted, opt-out info incorrect, etc.</p>
<p>You should be able to send out your entire newsletter without problems&#8211;plenty of similar companies do.  A bit of work will pay big dividends.  Email is one of the best friends of an online business.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: SEO Refugee Blog</title>
		<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html/comment-page-1#comment-27218</link>
		<dc:creator>SEO Refugee Blog</dc:creator>
		<pubDate>Sat, 02 Jun 2007 23:26:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html#comment-27218</guid>
		<description>I&#039;ve just started sending out a regular newsletter from one of my sites. I&#039;ve had some issues with deliverability already even though the list is fairly small. Would publishing the newsletter on my site and just sending out an email linking to it be a bad idea? I mean would I lose any advantages?</description>
		<content:encoded><![CDATA[<p>I&#8217;ve just started sending out a regular newsletter from one of my sites. I&#8217;ve had some issues with deliverability already even though the list is fairly small. Would publishing the newsletter on my site and just sending out an email linking to it be a bad idea? I mean would I lose any advantages?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Greg Howlett</title>
		<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html/comment-page-1#comment-27198</link>
		<dc:creator>Greg Howlett</dc:creator>
		<pubDate>Sat, 02 Jun 2007 01:51:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html#comment-27198</guid>
		<description>You are right Jordan.  My fault.  It should read &quot;Avoid using numbers and symbols rather than an actual name.&#039;</description>
		<content:encoded><![CDATA[<p>You are right Jordan.  My fault.  It should read &#8220;Avoid using numbers and symbols rather than an actual name.&#8217;</p>
]]></content:encoded>
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	<item>
		<title>By: Ianternet</title>
		<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html/comment-page-1#comment-27197</link>
		<dc:creator>Ianternet</dc:creator>
		<pubDate>Sat, 02 Jun 2007 01:51:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html#comment-27197</guid>
		<description>email marketing is getting more and more troublesome, is death knocking at its door? I found email marketing useful and great, but what about getting pass the filters as you stated? should we be really putting periods in between letters such as the word &quot;fre.e&quot;</description>
		<content:encoded><![CDATA[<p>email marketing is getting more and more troublesome, is death knocking at its door? I found email marketing useful and great, but what about getting pass the filters as you stated? should we be really putting periods in between letters such as the word &#8220;fre.e&#8221;</p>
]]></content:encoded>
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	<item>
		<title>By: Jordan McCollum</title>
		<link>http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html/comment-page-1#comment-27196</link>
		<dc:creator>Jordan McCollum</dc:creator>
		<pubDate>Sat, 02 Jun 2007 00:52:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2007/06/two-simple-ways-to-increase-email-deliverability.html#comment-27196</guid>
		<description>Hey Greg, nice post.  I&#039;m a little confused with your second piece of advice.  It&#039;s preferable to have ay7582najg4oi6nxl3iu3a68athse@yourcompany.com as the &#039;from&#039;?  Or should it be the other way &#039;round?</description>
		<content:encoded><![CDATA[<p>Hey Greg, nice post.  I&#8217;m a little confused with your second piece of advice.  It&#8217;s preferable to have ay7582najg4oi6nxl3iu3a68athse@yourcompany.com as the &#8216;from&#8217;?  Or should it be the other way &#8217;round?</p>
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