Marketing Pilgrim

Sean Ammirati has a good summary of Google VP Udi Manber’s presentation at Supernova. Here’s what caught my attention…

• 20-25% of all search queries seen by Google, have never been seen before!
• They’re getting better at semantics. They know that ‘GM’ stands for ‘General Motors’, while ‘GM foods’ is actually ‘genetically modified.’
• They’re getting better at helping you refine your search. For example, if you query ‘Types of dogs’ it will give results, but also suggests ‘breeds of dogs’ as a better search.
• They’re getting better at learning search intent. When you search for ‘bellagio pool pictures’, they know you really do want more images in the results.
• They’re also getting better at language translation.

Some interesting stuff – especially the part about 25% of all search queries being new. I wonder if that number is increasing – due to more uses – or decreasing – as Google sees more and more queries.

Hat-tip.