Comments on: Want Google to Optimize Your AdWords Campaign For You? Trash Talk Them! http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html Internet Marketing News Mon, 15 Mar 2010 17:46:30 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Dave Davis http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html/comment-page-1#comment-27469 Dave Davis Fri, 08 Jun 2007 01:13:54 +0000 http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html#comment-27469 Ahhh: " But after Ice.com complained to industry analysts and reporters, Google saw the complaints, contacted Gniwisch and flew a team of analysts to Montreal to help the online jeweler build a better paid search and analytics program." I didn't read THAT correctly :) Thanks Andy, you always keep me on my toes. Ahhh:

” But after Ice.com complained to industry analysts and reporters, Google saw the complaints, contacted Gniwisch and flew a team of analysts to Montreal to help the online jeweler build a better paid search and analytics program.”

I didn’t read THAT correctly :)
Thanks Andy, you always keep me on my toes.

]]> By: Andy Beal http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html/comment-page-1#comment-27468 Andy Beal Fri, 08 Jun 2007 01:09:44 +0000 http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html#comment-27468 @Dave - I don't think they'd fly out a team of people for anyone that fills out that form though. ;-) @Dave – I don’t think they’d fly out a team of people for anyone that fills out that form though. ;-)

]]> By: Dave Davis http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html/comment-page-1#comment-27465 Dave Davis Fri, 08 Jun 2007 00:54:16 +0000 http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html#comment-27465 Google offer this service to anyone who requests it. Regardless if they mouth off or have a certain spend. You can request an optimization by the AdWords team here: https://adwords.google.com/support/bin/request.py?optform=1 We have a dedicated AdWords rep but have used this in the past for our clients. Not once did we get a better performing campaign as a result of the insiders optimization. Google offer this service to anyone who requests it. Regardless if they mouth off or have a certain spend.

You can request an optimization by the AdWords team here:

https://adwords.google.com/support/bin/request.py?optform=1

We have a dedicated AdWords rep but have used this in the past for our clients. Not once did we get a better performing campaign as a result of the insiders optimization.

]]> By: Mark Barrera http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html/comment-page-1#comment-27458 Mark Barrera Thu, 07 Jun 2007 21:25:44 +0000 http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html#comment-27458 The other options to get Google to optimize your campaigns are: 1-Do a poor job and spend a lot of money; 2-Ask Them (if you spend a lot of money). I have had both situations lead to a full account review for different clients. Google wants you to succeed so that you spend more money with them, so they are willing to help you out. Again, this usually only goes for companies who SPEND A LOT OF MONEY ;) In the case where we had a poorly converting account, Google's restructuring of the account actually performed a little worse than what we were doing. Even the big G can't always predict their users' actions, so make sure to monitor the results closely if they do come in and optimize your campaign. The other options to get Google to optimize your campaigns are: 1-Do a poor job and spend a lot of money; 2-Ask Them (if you spend a lot of money).

I have had both situations lead to a full account review for different clients. Google wants you to succeed so that you spend more money with them, so they are willing to help you out. Again, this usually only goes for companies who SPEND A LOT OF MONEY ;)

In the case where we had a poorly converting account, Google’s restructuring of the account actually performed a little worse than what we were doing. Even the big G can’t always predict their users’ actions, so make sure to monitor the results closely if they do come in and optimize your campaign.

]]> By: Vanessa http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html/comment-page-1#comment-27455 Vanessa Thu, 07 Jun 2007 20:25:50 +0000 http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html#comment-27455 Nice article Ryan. I take it you won't be mouthing Google anytime soon. Nice article Ryan. I take it you won’t be mouthing Google anytime soon.

]]> By: Matt http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html/comment-page-1#comment-27454 Matt Thu, 07 Jun 2007 20:12:20 +0000 http://www.marketingpilgrim.com/2007/06/want-google-to-optimize-your-adwords-campaign-for-you-trash-talk-them.html#comment-27454 Ryan, well said! I agree that the problem is with the individual's lack of knowledge and/or effort. It was too overwhelming for me to run my business and manage my search marketing, so when I finally outsourced that my business took off and my sanity returned. Ryan, well said! I agree that the problem is with the individual’s lack of knowledge and/or effort. It was too overwhelming for me to run my business and manage my search marketing, so when I finally outsourced that my business took off and my sanity returned.

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