Web Spend, Broadband Access, China Users – Research Shows All Going Up!

If I had a nickel for every internet study released, I’d be a rich man able to afford an extra shot of espresso in my coffee. Reuters has details of a new study from PricewaterhouseCoopers’ Global Entertainment and Media Outlook (just rolls off the tongue) that reveals, nor surprisingly, an upward trend in internet numbers.

Here’s the gist of it…

1. Spending on web advertising and fees paid by U.S. consumers to internet providers to reach $78.4 billion by 2011.
2. Online advertising in the U.S. will account for $35.4 billion of that.
3. China web users will overtake the U.S. by 2009.
4. Expect 89 million U.S. broadband subscribers by 2011.

The only loser? Dial-up spending will decrease by 25.5% – so no more having to listen to that screech-owl that lives in your modem.