If I had a nickel for every internet study released, I’d be
a rich man able to afford an extra shot of espresso in my coffee. Reuters has details of a new study from PricewaterhouseCoopers’ Global Entertainment and Media Outlook (just rolls off the tongue) that reveals, nor surprisingly, an upward trend in internet numbers.
Here’s the gist of it…
- Spending on web advertising and fees paid by U.S. consumers to internet providers to reach $78.4 billion by 2011.
- Online advertising in the U.S. will account for $35.4 billion of that.
- China web users will overtake the U.S. by 2009.
- Expect 89 million U.S. broadband subscribers by 2011.
The only loser? Dial-up spending will decrease by 25.5% – so no more having to listen to that screech-owl that lives in your modem.