Comments on: When User Generated Video Contests Backfire http://www.marketingpilgrim.com/2007/06/when-user-generated-video-contests-backfire.html Internet Marketing News Sun, 21 Mar 2010 21:43:12 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Anil Rathi http://www.marketingpilgrim.com/2007/06/when-user-generated-video-contests-backfire.html/comment-page-1#comment-30731 Anil Rathi Fri, 17 Aug 2007 06:30:43 +0000 http://www.marketingpilgrim.com/2007/06/when-user-generated-video-contests-backfire.html#comment-30731 This is a classic example of how NOT to run a contest of this kind. We've run idea prizes for the last 5 years for companies like Hilton Hotels, American Express, Chrysler, Red Hat and others. They violated some important rules for organizing online user-generated contests: 1)<b>Don't change the rules</b>of the game after you launch, if you do then inform everyone immediately of the changes. 2)<b>Be Transparent</b>. Share information with your contestants and give them feedback if possible. They've invested a lot of time and effort, its the least you can do. 3)<b>It's not about the money.</b> Cash prizes are secondary. Passionate people (and winners) spend their valuable time craft entries to share their ideas, get feedback, sharpen their skills, get recognition to stand out from the crowd...it's only human nature, right? 270 submissions is quite small. We run an annual contest (www.innovationchallenge.com) that attract 440 teams in 15 countries last year. We ran another for the open source leader, Red Hat that attracted 343 teams. This is a classic example of how NOT to run a contest of this kind. We’ve run idea prizes for the last 5 years for companies like Hilton Hotels, American Express, Chrysler, Red Hat and others. They violated some important rules for organizing online user-generated contests:

1)Don’t change the rulesof the game after you launch, if you do then inform everyone immediately of the changes.

2)Be Transparent. Share information with your contestants and give them feedback if possible. They’ve invested a lot of time and effort, its the least you can do.

3)It’s not about the money. Cash prizes are secondary. Passionate people (and winners) spend their valuable time craft entries to share their ideas, get feedback, sharpen their skills, get recognition to stand out from the crowd…it’s only human nature, right?

270 submissions is quite small. We run an annual contest (www.innovationchallenge.com) that attract 440 teams in 15 countries last year. We ran another for the open source leader, Red Hat that attracted 343 teams.

]]> By: SEO Consultant - Shimon Sandler » Blog Archive » Full-blown Reputation Management Campaign http://www.marketingpilgrim.com/2007/06/when-user-generated-video-contests-backfire.html/comment-page-1#comment-29007 SEO Consultant - Shimon Sandler » Blog Archive » Full-blown Reputation Management Campaign Thu, 12 Jul 2007 14:33:50 +0000 http://www.marketingpilgrim.com/2007/06/when-user-generated-video-contests-backfire.html#comment-29007 [...] Some things ( A Bakers Dozen) you’ll need to do: 1) Create Forum posts with “your name” in the Title. Post to ALOT of forums. Use powerful forums like daniweb, webmasterworld, www.flashmobileforum.org, etc. 2) Create a Wikipedia page. “Your name” is worthy. If done right, it shouldn’t get rejected. The link has a nofollow, but the Title tag is golden. 3) Create a Rollyo profile. (use your full name). 4) Create a Technorati profile. (use your full name). 5) Create a MySpace profile. (use your full name in the URL). 6) Create a Digg profile. (use your full name). 7) Optimize your bio page. 8) Link to “Your name” from every web property you own. Create a new “Your name” webpage from a different domain. 9) Hire a copywriter to write a longpage webpage. Optimize it. 10) Run a PPC Campaign. Bid on your name, and every combination of your name. Because, others may be bidding on your name if you’re not. 11) Don’t just limit your efforts to Web Search. Search is many things today. Perhaps you need to repair your Image Search reputation or Video Search reputation? 12) Write a Viral piece, and submit it to a ton of Social Media sites. 13) Write a Press Release using hyperlinks that contain “your name”. [...] [...] Some things ( A Bakers Dozen) you’ll need to do: 1) Create Forum posts with “your name” in the Title. Post to ALOT of forums. Use powerful forums like daniweb, webmasterworld, http://www.flashmobileforum.org, etc. 2) Create a Wikipedia page. “Your name” is worthy. If done right, it shouldn’t get rejected. The link has a nofollow, but the Title tag is golden. 3) Create a Rollyo profile. (use your full name). 4) Create a Technorati profile. (use your full name). 5) Create a MySpace profile. (use your full name in the URL). 6) Create a Digg profile. (use your full name). 7) Optimize your bio page. 8) Link to “Your name” from every web property you own. Create a new “Your name” webpage from a different domain. 9) Hire a copywriter to write a longpage webpage. Optimize it. 10) Run a PPC Campaign. Bid on your name, and every combination of your name. Because, others may be bidding on your name if you’re not. 11) Don’t just limit your efforts to Web Search. Search is many things today. Perhaps you need to repair your Image Search reputation or Video Search reputation? 12) Write a Viral piece, and submit it to a ton of Social Media sites. 13) Write a Press Release using hyperlinks that contain “your name”. [...]

]]> By: NetDesignz | Online Marketing http://www.marketingpilgrim.com/2007/06/when-user-generated-video-contests-backfire.html/comment-page-1#comment-28974 NetDesignz | Online Marketing Wed, 11 Jul 2007 19:25:46 +0000 http://www.marketingpilgrim.com/2007/06/when-user-generated-video-contests-backfire.html#comment-28974 [...] via Andy Beal [...] [...] via Andy Beal [...]

]]> By: Fitness guy http://www.marketingpilgrim.com/2007/06/when-user-generated-video-contests-backfire.html/comment-page-1#comment-28411 Fitness guy Thu, 28 Jun 2007 20:06:00 +0000 http://www.marketingpilgrim.com/2007/06/when-user-generated-video-contests-backfire.html#comment-28411 Hardly worth the $25,000 bucks. They should have just paid the $100,000 and did it themselves. Hardly worth the $25,000 bucks. They should have just paid the $100,000 and did it themselves.

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