This week I’ve been doing more testing on Universal Search and the relevancy of its results. Today I decided to Google “Danny Sullivan” to see what results come up in the new Universal Search. Here’s the result I received:

So my question is — who the heck is Danny Hill? And why did his phone book entry in Chittenango, NY come up as the top result? Surely there are at least guys named Danny Sullivan in the phone book in the US…
This just illustrates the point further that Google Universal Search isn’t quite ready for prime time. Sadly, when I Googled Andy, Jordan and me, no interesting phone book entries. In fact, there were no phone book entries for any of us.
However, on a brighter note on Universal Search, I think Google may be hearing our cries on Universal Search relevancy! I did a search for Paris Hilton today, and images of Paris Hilton were the top result. Maybe there’s hope for better relevancy after all?













