Marketing Pilgrim

By Ryan Douglas

ShareASale, a growing affiliate management company, released a widget creation tool early last month for merchants. With the ability for merchants to put together a customized widget, a large burden is relieved from the affiliates themselves. No longer does an affiliate have to constantly update their web site to reflect a merchant’s special offers which may include discount promotions, coupons and limited time offers. The unique ability of the merchant providing the content in the widget on an ongoing basis lets the retailer (merchant) have greater control over the desired outcome of their promotion. The merchant picks and chooses the items and offers being pushed to their affiliates. There exists a great opportunity for the affiliate manager to interact and customize offers, display colors and commission rates for specific affiliates.

I was unable to confirm if LinkShare’s beta widget ad program has gone live.

Recently a great widget tool was released by Tumri and was mentioned in early May on Marketing Pilgrim. Their new AdPod is an integrated merchandising and advertising solution to deliver relevant ads to shoppers online. I’ve yet to review this technology.

About Ryan Douglas

Ryan Douglas manages search engine marketing and comparison shopping engines for PlumberSurplus.com.