Comments on: Yahoo Search Marketing Now Applying Discounts to Publisher Clicks

By: Terry Semel feeling pressure mount

Terry Semel feeling pressure mount — Tue, 12 Jun 2007 18:53:03 +0000

[...] If Google is going for low quality MFA publishers (not anymore),Â then go for high end. If they go for high end, give the hard working publishers a good alternative. But copying Google right and left just won’t work. This is as obvious as ABC. I hope they figure this out and make some changes. [...]

By: Mark Barrera

Mark Barrera — Tue, 05 Jun 2007 17:13:34 +0000

I think Yahoo needs to get their ad targeting improved before they start punishing people for not converting well. I think their ad targeting is a big reason they aren’t converting well and there is nothing that the publishers can do to fix this – it is a Yahoo issue that should be dealt with first.