Posted June 4, 2007 10:43 am by with 4 comments

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Yahoo has announced the launch of its new Yahoo Search Marketing Commercial API Program, giving both individuals and agencies access to their APIs for the new Panama platform.

The company is offering three levels of partnership, ranging from a free “Basic” deal for small advertising agencies and technology companies, to “Advanced” and “Elite” levels with varying subscription rates.

All participants in the Panama APIs, regardless of partnership level, have access to the software platform and any related technical support. Advanced partners additionally have account management support and a listing in Yahoo’s partner directory.

  • dnn

    Nice opportunity for people looking for Yahoo Marketing occasions.

  • Terry Howard

    This is great, maybe we’ll see some tools like Adwords Editor for YSM now. We definitely need something to allow us to move keywords around to other campaigns/ad groups at the least.

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  • Luke

    Good news there, I have always favoured Yahoo over Google. Would be interested to hear more about this.

    Thankyou for sharing.