
Yahoo has announced the launch of its new Yahoo Search Marketing Commercial API Program, giving both individuals and agencies access to their APIs for the new Panama platform.
The company is offering three levels of partnership, ranging from a free “Basic” deal for small advertising agencies and technology companies, to “Advanced” and “Elite” levels with varying subscription rates.
All participants in the Panama APIs, regardless of partnership level, have access to the software platform and any related technical support. Advanced partners additionally have account management support and a listing in Yahoo’s partner directory.

Want more marketing news & views? Follow Marketing Pilgrim's Andy Beal on Twitter!
Similar Stories in: Search | Forward:

dnn Says:
June 4th, 2007 at 3:53 pm
Nice opportunity for people looking for Yahoo Marketing occasions.
Terry Howard Says:
June 4th, 2007 at 10:32 pm
This is great, maybe we’ll see some tools like Adwords Editor for YSM now. We definitely need something to allow us to move keywords around to other campaigns/ad groups at the least.
Startup #56 - Rent My Links « A Startup A Day Says:
June 5th, 2007 at 2:10 am
[...] Kevin: Dude, did you hear the big news today? Yahoo is opening up it’s search advertising platform to 3rd party developers! [...]
Luke Says:
August 15th, 2007 at 6:35 am
Good news there, I have always favoured Yahoo over Google. Would be interested to hear more about this.
Thankyou for sharing.