Marketing Pilgrim's "Video" Channel

Sponsor Marketing Pilgrim's Video Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

YouTube’s Unnamed Challenger at Least Names CEO


The supposed YouTube challenger being built by NBC and News Corp has yet to be named, it has however named a CEO.  Jason Kilar, a former Amazon.com exec, has been tapped for the role.

Kilar, 36, was key executive at Amazon.com for nearly a decade until leaving the online retailer last year, NBC Universal and News Corp. said in a statement.

“We are very pleased to have an executive of Jason’s caliber take the reins of our groundbreaking joint venture,” NBC Universal Chief Executive Jeff Zucker said in a statement. NBC Universal is a unit of General Electric Co. (GE).

In honor of the new CEO, maybe they should name it YouTubeKilar! ;-)