98% of Journalists Use the Web for Research

Friday, July 27th, 2007 by Andy Beal

98% of Journalists Use the Web for Research

DMNews has details of a new study from Middleberg/Ross entitled ? The Seventh Annual Middleberg / Ross Survey of Media in the Wired World: Journalists Use of Internet at All-Time High.? – just rolls off the tongue, doesn’t it?

It’s not too surprising that 98% of journalists use the web daily as part of their search for news – the other 2% still don’t believe this internet thing will ever catch-on.

Here’s what else the study revealed about journalists:

92% use the web for article research
81% are using search engines
76% use the web to find news sources and experts for stories – ooh, pick me, pick me!
73% of journalists use the web to find press releases – wait, why are we using newswires then?
81% of print journalists find ideas on the web

Social Media Monitoring in Just 60-Seconds. Guaranteed!

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9 comments on “98% of Journalists Use the Web for Research”

Todd Mintz Says:

July 27th, 2007 at 12:26 pm

Andy, any way you can get an interview with one of the “2%”? I’d be curious how they function.
Drew Stauffer Says:

July 27th, 2007 at 1:25 pm

Yeah really…what are the other 2% doing?
Andy Beal Says:

July 27th, 2007 at 1:37 pm

@Todd – I probably couldn’t get a pulse, let alone an interview.
Bushido Says:

July 30th, 2007 at 8:41 am

I recently had to do some research on the internet for a university project. The thing is that they still don’t consider the web to be an accurate source of information. It’d be cool for Wikipedia to have some sort of CREST for the most important articles stating that it’s been aproved by and that it can’t be further altered.

Just my 2 cents.
Journalists and the Web « PR, Babies and All The Rest Says:

July 30th, 2007 at 2:53 pm

[...] pm Ok, so anyone who has been alive the past few years and works in PR, this is not a surprise – 98% of journalists use the Web for research. This is not surprising to me at all, AT ALL. However, I bet there are some folks out there who [...]
Omadsense Says:

July 31st, 2007 at 1:30 pm

The concern to me would be that there are many sources online or skechy, and the net s clutered with blogs that only really point to ther main sources – so reaserching can be difficult.

htp://omadsense.com
on my site i try to create my own articles and give plenty of resources or i get permission to post legitimate articles.
HackersWisdom Says:

August 10th, 2007 at 3:38 pm

The problem is, the web is so full with crap. It is not easy to really discriminate true info from fake ones. Of course, the web sites of respectable magazines are not in this category. Yet a researcher can drop by many personal web sites, of course most of them via search engines. Maybe search engines could have a priority model for reliability of knowledge besides pr values. But who would decide on that?..
Luke Says:

August 14th, 2007 at 5:58 pm

To be honest, nothing really suprising there. I mean, what the heck are you going to find in the world that’s not on the internet. XD
75% des journalistes américains se servent des blogs pour trouver/écrire leurs sujets. | MotsAndCo Says:

April 17th, 2008 at 6:00 pm

[...] récente étude du cabinet Brodeur and MarketWire indique que sur les 98% de journalistes américains qui se servent du web pour leurs recherches, les 3/4 utilisent [...]