Select invitations have started to land in the mailboxes of some US-based Google advertising partners. ClickZ also confirms the beta extention with a statement from a Google spokesperson.
We will continue to evaluate… and will refine the [mobile] product based on feedback from our users, publishers, and advertisers.
Although experts remain slightly skeptical about the placement of contextual advertising in mobile content …
You’re not going to have that flexibility and capability on the mobile phone, with its small screen.
… Lee Hancock, CEO of go2 Wireless, goes on to counter this argument with two positive flips of the coin.
Firstly, it may aid the discoverability of mobile content – a topic recently discussed at MobileMonday’s New York panel discussion on Mobile SEO.
Secondly, and for markerters sitting on the fense, it may yield an indication to how monetizible mobile traffic is – or will become. Any subsequent roll-out could be a defining moment in mobile marketing’s future.