Comments on: Be Leery of Social Media & UGC: They Just Might Work! http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html Internet Marketing News Fri, 10 Feb 2012 16:37:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: New survey on social media says…. - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html/comment-page-1#comment-28883 New survey on social media says…. - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows Tue, 10 Jul 2007 02:39:55 +0000 http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html#comment-28883 [...] Here’s some more findings about UGC that Jordan McCollum culled from a new survey from PR Week and Manning, Selvage & Lee: [...] [...] Here’s some more findings about UGC that Jordan McCollum culled from a new survey from PR Week and Manning, Selvage & Lee: [...]

]]> By: 10,000 Marshmallows Daily Links 2007-07-09 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html/comment-page-1#comment-28874 10,000 Marshmallows Daily Links 2007-07-09 - 10,000 Marshmallows - Marketing Accountability: How to eat 10,000 Marshmallows Mon, 09 Jul 2007 20:42:00 +0000 http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html#comment-28874 [...] Marketing Pilgrim: Be Leery of Social Media & UGC—They Just Might Work! “92.5% would consider turning to an Internet/new media specialist for a ‘new media campaign,’ and 47.7% would turn to them first (that’s more than 2.5 times greater than the next choice, a PR agency).” [...] [...] Marketing Pilgrim: Be Leery of Social Media & UGC—They Just Might Work! “92.5% would consider turning to an Internet/new media specialist for a ‘new media campaign,’ and 47.7% would turn to them first (that’s more than 2.5 times greater than the next choice, a PR agency).” [...]

]]> By: Steven Bradley http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html/comment-page-1#comment-28812 Steven Bradley Fri, 06 Jul 2007 18:27:20 +0000 http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html#comment-28812 Jeremy you read my mind. What consumers say influences them and what actually influences them are two completely different things. A consistently positive brand experience will influence people as will the reverse Jeremy you read my mind. What consumers say influences them and what actually influences them are two completely different things.

A consistently positive brand experience will influence people as will the reverse

]]> By: cottage http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html/comment-page-1#comment-28787 cottage Fri, 06 Jul 2007 12:49:19 +0000 http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html#comment-28787 I've got to agree with Andy on this one. Come on people, get with the times. As technology advances and as customers become more 'savvy', business will have to change to support the need. And it looks like thats what's happening - marketing programs are being shaped and driven by customer needs/habits/wants. I’ve got to agree with Andy on this one. Come on people, get with the times. As technology advances and as customers become more ‘savvy’, business will have to change to support the need. And it looks like thats what’s happening – marketing programs are being shaped and driven by customer needs/habits/wants.

]]> By: Search Engine Optimization Journal » Social Media Marketing Isn’t About Closing Sales http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html/comment-page-1#comment-28785 Search Engine Optimization Journal » Social Media Marketing Isn’t About Closing Sales Fri, 06 Jul 2007 12:38:27 +0000 http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html#comment-28785 [...] Once again, the Pilgrim rocks: If consumers felt that their social media experiences were trying to overtly influence their purchases, I think they’d react negatively. Instead, subtle brand interactions build up their opinion of a brand and ultimately influence a purchase without the buyer even realizing it—the coup d’état for marketers. [...] [...] Once again, the Pilgrim rocks: If consumers felt that their social media experiences were trying to overtly influence their purchases, I think they’d react negatively. Instead, subtle brand interactions build up their opinion of a brand and ultimately influence a purchase without the buyer even realizing it—the coup d’état for marketers. [...]

]]> By: Andy Beal http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html/comment-page-1#comment-28769 Andy Beal Fri, 06 Jul 2007 01:19:44 +0000 http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html#comment-28769 Only 22% of respondents expressed willingness to give a significant share of control in shaping their marketing programs to consumers. - Yeah sorry, we regret to inform you that you marketing programs are already being shaped by consumers, so you may as well embrace them. Only 22% of respondents expressed willingness to give a significant share of control in shaping their marketing programs to consumers. – Yeah sorry, we regret to inform you that you marketing programs are already being shaped by consumers, so you may as well embrace them.

]]> By: Jeremy Luebke http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html/comment-page-1#comment-28763 Jeremy Luebke Fri, 06 Jul 2007 00:39:55 +0000 http://www.marketingpilgrim.com/2007/07/be-leery-of-social-media-and-ugc.html#comment-28763 The problem with those studies is they reflect what the consumer consciously thinks. Most consumers do not realize how much of their actions are results of their unconscious minds. If a brand can build a good reputation through social media and a user is exposed to their brand 10-20 times in a positive manner, there is a very high probability that the user will be more likely to buy from the merchant when presented with that merchants brand in the future and in a buying mode. Social media is the new branding platform for the Internet. Offline we have TV. Online we have social media. The problem with those studies is they reflect what the consumer consciously thinks. Most consumers do not realize how much of their actions are results of their unconscious minds. If a brand can build a good reputation through social media and a user is exposed to their brand 10-20 times in a positive manner, there is a very high probability that the user will be more likely to buy from the merchant when presented with that merchants brand in the future and in a buying mode.

Social media is the new branding platform for the Internet. Offline we have TV. Online we have social media.

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