Comments on: Can Online Video Advertising Really Reach $4.3B by 2011?

By: ödev sitesi

ödev sitesi — Sun, 12 Aug 2007 13:49:10 +0000

I’m not totally sold on the idea of video banner ads. In a sense, they’re like TV commercials, but more intrusive and harder to ignore. That intrusiveness can be seen as either an advantage or a disadvantage, depending on who your target market is, and what sites you’re placing the ads on.

I know that, personally, if I land on a site and a video ad starts playing, the very first thing I do is to turn the ad off (or at least mute it, if there is no “stop” option). If you’re marketing to tech/net savvy people, their reaction will likely be the same.

If you’re advertising to people who aren’t as internet savvy, they might not realize that they can turn off the ad, and will be more likely to pay attention to it (or they might just navigate away from the page).

By: The Lonely Marketer - a discussion for the small business marketing manager » Should I Be Doing Online Video Ads?

Fri, 27 Jul 2007 01:55:29 +0000

[...] I did a quick search to see what other bloggers had to say about this and I found some interesting opinions. Howard Owens questions what “professionally produced” means in a study he reference while Andy Beal questions if online video advertising can really have this type of growth when mediums such as search marketing are easier to implement and are more accountable. In another article, Michael Pick has a great outline of a new online video advertising service from LiveRail. [...]

By: Online Videos: A $4 Billion Dollar Industry? | FathomSEO Search Engine Marketing Blog

Mon, 16 Jul 2007 20:18:41 +0000

[...] Did you enjoy reading this search engine marketing blog article? If so, you may want to subscribe to the FathomSEO RSS feed. Thanks for visiting!Online video advertising to be a $4.3 BILLION dollar business by 2001? That’s what the reports are saying. eMarketer is predicting a huge surge in online video advertising spending over the next four years, with this year’s $775 million growing to $4.3 billion by 2011. While the number sounds impressive, it will account for just 10% of all internet advertising and will be a fraction of the $46.3 billion spent on TV advertising by 2011. [...]