Find your potential customers where they are now: text messaging. Greg Sterling initiated a straw poll on Facebook last night. He reported his findings on Local Mobile Search:
- I just make calls: 10%
- I mainly text message people: 9%
- I call and text message people: 68%
- I call, text and surf the mobile Internet: 14%
The gender and age breakdown was as follows:
- Female: 91% — this is interesting
- Male: 9%
- 13-17: 40%
- 8-24: 55% — the core demographic of Facebook [if you want to be technical, less than 30% of Facebook is in this group; the largest age demographic on Facebook is the "35+" category, with nearly 40% of its unique visitors, like we reported last week]
- 25-34: 4%
- 35-49: <1%
I would have liked to see a straw poll with check boxes for people to select by “I make calls,” “I text people” and “I surf the mobile Internet” (okay, really I’d like to see options to see if they’re using mobile search, email and video).
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